Corporate Reputation and Social Activism: Strategic Interaction, Firm Behavior, and Social Welfare, Abito Jose Muguel, Besanko David, Diermeier Daniel
Автор: Carroll Craig E. Название: The Handbook of Communication and Corporate Reputation ISBN: 1119061237 ISBN-13(EAN): 9781119061236 Издательство: Wiley Рейтинг: Цена: 7595.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Автор: Dell`atti Stefano, Trotta Annarita Название: Managing Reputation in the Banking Industry: Theory and Practice ISBN: 3319803085 ISBN-13(EAN): 9783319803081 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Frontmatter. - Part I: Theoretical Foundations. .- Chapter 1: Reputation, Reputational Risk And Reputational Crisis In The Banking Industry: State Of The Art And Concepts For Improvements. - Chapter 2: Reputation, Reputational Crisis And Corporate Social Responsibility Of Banks: Measurement And Relationships.- Part II: Learning From Case Studies.- Chapter 3: The Libor Case And Focus On Barclays.- Chapter 4: The Case Study Of Goldman Sachs.- Chapter 5: The Case Study Of Lehman Brothers.- Chapter 6: Unicredit And Reputation: A Journey Integrating Stakeholders' Perceptions Into Business Planning And Strategies.- Chapter 7: Intesa Sanpaolo: A Case Study On Reputation Management And Its Relationship To Corporate Social Reputation.- Part III: From Experience To Knowledge.- Chapter 8: Managing Reputation: Reflections And Operational Suggestions.
Автор: Bonime-blanc, Andrea Название: Reputation risk handbook ISBN: 1910174300 ISBN-13(EAN): 9781910174302 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis. It will help you identify ways in which reputation risk can impact bottom line, and then show you how to set up a framework for turning that risk into an opportunity for good, sustainable business.
Reputation risk is a strategic risk and a potentially material risk, all the more so in the "age of hyper-transparency." This needs to be clearly understood by both management and boards of directors so that the people tasked with reputation risk have the support they need to align their reputation risk management with business strategy and planning. The Reputation Risk Handbook provides a clear framework to identify, manage and resolve reputation risk, including: a clear description of what reputation risk is and how it fits within the pantheon of corporate and institutional risk and strategic management; a practical process for creating early warning systems and on-going management and monitoring of reputation risks; techniques for aligning reputation risk management with business strategy and business planning; several case studies, including examples of when reputation risk management has gone wrong; examples of how to manage specific reputation risks successfully or deal with a reputation risk crisis.
The Reputation Risk Handbook is not just for practitioners - those who manage risk and reputation directly - but for those who have oversight of risk management - namely boards, their committees and the c-suite. In addition to a framework for practitioners, the book provides specific suggestions for boards, including questions to ask management and what to look for within their organizations.
Описание: Provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management
Автор: Verhezen Peter Название: Vulnerability of Corporate Reputation ISBN: 1137547359 ISBN-13(EAN): 9781137547354 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.
Описание: This rich account of how market forces work in tandem with legal forces is a valuable resource for legal scholars across a wide range of fields that invoke notions of market discipline. Shapira`s work is especially relevant to coursework and research on the economic analysis of law and corporate governance.
The 10th Anniversary Edition of Trust Agents helpscompanies get back on track in their efforts to build reputation, attention, and trust
In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace.
Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide:
Provides expert advice on creating and growing brand influence
Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more
Discusses the six main tenets of trust agents and their use
Explores online tools that foster better relationships, increased sales, and greater profits
Explains the relationship between trust, social capital, and media
The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.
Описание: Protect your business by implementing a strong compliance and ethics programme, using this accessible strategic guide.
Автор: Langham, Tony Название: Reputation management ISBN: 1787566102 ISBN-13(EAN): 9781787566101 Издательство: Emerald Рейтинг: Цена: 3860.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
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