Описание: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Автор: Yenika-Agbaw Vivian Название: African Youth in Contemporary Literature and Popular Culture ISBN: 0415709059 ISBN-13(EAN): 9780415709057 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores competing discourses on youth culture in Africa and the diaspora. Contributors examine constructions of African/black youth cultural identities in literature, popular culture, and social media. Students and scholars interested in youth and black studies will find this volume to be an excellent resource.
Описание: This edited collection brings together scholars who draw on phenomenological approaches to understand the experiences of young people growing up under contemporary conditions of globalization. Phenomenology is both a philosophical and pragmatic approach to social sciences research, that takes as central the meaning-making experiences of research participants. One of the central contentions of this book is that phenomenology has long informed critical empirical approaches to youth cultures, yet until recently its role has not been thusly named. This volume aims to resuscitate and recuperate phenomenology as a robust empirical, theoretical, and methodological approach to youth cultures. Chapters explore the lifeworlds of young people from countries around the world, revealing the tensions, risks and opportunities that organize youth experiences.
Автор: Aimee Madeiros, Elena C. Conis, Sandra Eder Название: Pink and Blue: Gender, Culture, and the Health of Children ISBN: 1978809883 ISBN-13(EAN): 9781978809888 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18810.00 р. Наличие на складе: Нет в наличии.
Описание: In modern pediatric practice, gender matters. From the pink-and-blue-striped receiving blankets used to swaddle newborns, to the development of sex-specific nutrition plans based on societal expectations of the stature of children, a gendered culture permeates pediatrics and children's health throughout the twentieth and early twenty-first centuries. This book provides a look at how gender has served as one of the frameworks for pediatric care in the U.S. since the specialty's inception. Pink and Blue deploys gender-often in concert with class and race-as the central critical lens for understanding the function of pediatrics as a cultural and social project in modern U.S. history. This volume seeks to understand the dialectical relationship between gender and the medical care of children by combining a historical perspective on gender and pediatrics with analyses of current debates and controversies in pediatric practice such as pediatric transgender medicine, HPV, neonatal intensive care, and more.
Описание: Topics include marketing undertaken by specific children`s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys;
Описание: Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.
Автор: Elaine L. Ritch, Julie McColl Название: New Perspectives on Critical Marketing and Consumer Society ISBN: 1839095571 ISBN-13(EAN): 9781839095573 Издательство: Emerald Рейтинг: Цена: 8536.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Описание: Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organisations, and societies. The book provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications.
Описание: Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organisations, and societies. The book provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications.
Автор: Robert Andrew Dunn Название: Multidisciplinary Perspectives on Media Fandom ISBN: 1799833240 ISBN-13(EAN): 9781799833246 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20236.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Leisure time today is driven by fandom from sports fans to comic collectors, gamers, and cosplayers. Fandom has developed into a self-identifying social construct researchers are still attempting to understand. While some fandoms such as cosplayers are still developing, other fandoms, for instance the secondary sports fan, have been completely ignored. Fandom is an important facet in today's society with such enthusiasm and support shaping not only the fan but also society at large.
Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.
Автор: Robert Andrew Dunn Название: Multidisciplinary Perspectives on Media Fandom ISBN: 1799833232 ISBN-13(EAN): 9781799833239 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Leisure time today is driven by fandom from sports fans to comic collectors, gamers, and cosplayers. Fandom has developed into a self-identifying social construct researchers are still attempting to understand. While some fandoms such as cosplayers are still developing, other fandoms, for instance the secondary sports fan, have been completely ignored. Fandom is an important facet in today's society with such enthusiasm and support shaping not only the fan but also society at large.
Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.
Описание: If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.
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