Описание: Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organisations, and societies. The book provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications.
Описание: Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.
Описание: Topics include marketing undertaken by specific children`s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys;
Описание: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Автор: Robert L. King Название: Minority Marketing: Research Perspectives for the 1990s ISBN: 3319369431 ISBN-13(EAN): 9783319369433 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s.
Автор: Elaine L. Ritch, Julie McColl Название: New Perspectives on Critical Marketing and Consumer Society ISBN: 1839095571 ISBN-13(EAN): 9781839095573 Издательство: Emerald Рейтинг: Цена: 8536.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Описание: Topics include marketing undertaken by specific children`s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys;
Автор: Kazeroony Название: Diversity and Inclusion ISBN: 0367149419 ISBN-13(EAN): 9780367149413 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aimed at assisting doctoral candidates and early-career researchers, this book provides clear guidance on proposing programmes of research in the disciplines of gender, race, identity, indigeneity, and diversity.
Автор: Kazeroony Название: Diversity and Inclusion ISBN: 0367149427 ISBN-13(EAN): 9780367149420 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aimed at assisting doctoral candidates and early-career researchers, this book provides clear guidance on proposing programmes of research in the disciplines of gender, race, identity, indigeneity, and diversity.
Описание: This book provides practical guidance for managers, diversity officers, educators, and students to achieve the benefits of diversity by focusing on creating meaningful, inclusive interactions.
Описание: This book provides practical guidance for managers, diversity officers, educators, and students to achieve the benefits of diversity by focusing on creating meaningful, inclusive interactions.
Автор: Kaufmann Hans Ruediger, Panni Mohammad Fateh Ali Khan Название: Socio-Economic Perspectives on Consumer Engagement and Buying Behavior ISBN: 1522521399 ISBN-13(EAN): 9781522521396 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
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