Описание: This book discusses the fundamental as well as modern approaches of communication studies. It describes in detail the various concepts and application of this area in the modern scenario. Communication studies refer to that part of academic sciences which deals with the study of the different forms of human communications. It is divided into three sub-fields namely verbal communication, written communication and non-verbal communication. This book provides in-depth knowledge about the various branches of communication. It contains topics related to the theories and techniques of communication. The book will assist researchers and students in this field.
The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
Автор: Ran Wei Название: Advances in Foundational Mass Communication Theories ISBN: 036723484X ISBN-13(EAN): 9780367234843 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book advances the foundational theories of mass communications which have sustained the field of study, shows how they guide contemporary research as forcefully as ever in the digital era. It was originally published in Mass Communication and Society.
Автор: Defleur, Melvin L. Defleur, Margaret H. Название: Mass communication theories ISBN: 0367533537 ISBN-13(EAN): 9780367533533 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.
Автор: W. James Potter Название: Major Theories of Media Effects: Analysis and Evaluation ISBN: 1433169525 ISBN-13(EAN): 9781433169526 Издательство: Peter Lang Рейтинг: Цена: 20218.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?"
Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.
Автор: W. James Potter Название: Major Theories of Media Effects: Analysis and Evaluation ISBN: 1433169517 ISBN-13(EAN): 9781433169519 Издательство: Peter Lang Рейтинг: Цена: 7762.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?"
Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.
Автор: Valentina Marinescu, Bianca Mitu Название: Health and the Media: Essays on the Effects of Mass Communication ISBN: 1476663025 ISBN-13(EAN): 9781476663029 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5821.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume fills in a gap in the emerging field of media and health by including micro and macro-level oriented approaches of health and communication, based on multiple methodologies. The authors analyse the media and medicine from different perspectives. Interesting and revealing results emerge, which contribute to the re-evaluation of health communication and health literacy theories.
Автор: Crosnoe, Robert (university Of Texas, Austin) Leventhal, Tama (tufts University, Massachusetts) Название: Debating early child care ISBN: 1107472059 ISBN-13(EAN): 9781107472051 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How can parents accurately understand the ways that child care affects children if the media translation of research goes awry? By examining this translation process, this book seeks to help scientists, journalists, and policymakers have a real impact on society, and assist parents in making informed decisions for their children.
Автор: James M. Honeycutt, Pavica Sheldon Название: Scripts and Communication for Relationships: Second Edition ISBN: 1433142171 ISBN-13(EAN): 9781433142178 Издательство: Peter Lang Рейтинг: Цена: 11400.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The book is divided into five parts: (1) Emotions, Imagination, and Physiology of Relationships, (2) Bases of Relational Scripts, (3) Relational Escalation and Deescalation, (4) Relationship Scripts in Context, and (5) Cautions and Recommendations. The authors discuss the basis of relationship scripts, emotions, imagery, and physiology of relationships including romance, friendship, work associates, mentors, and Facebook friends. They argue that people’s expectations for relational development influence their communication, faith, and commitment in relationships. Misconstruing sexual or flirtatious intent, for example, is derived from having different scripts about attraction. They discuss abusive relationships including characteristics of abusers, stalking, and verbal and physical aggression.
Designed for classes in psychology, communication, sociology, family studies, and social work, this book provides a comprehensive overview of how scripts and communication are used in relationships. Guidelines based on developing and improving verbal and nonverbal communication competence are provided. A downloadable teacher’s guide is also available.
The continuous evolution of internet and related social media technologies and platforms have opened up vast new means for communication, socialization, expression, and collaboration. They also have provided new resources for researchers seeking to explore, observe, and measure human opinions, activities, and interactions. However, those using the internet and social media for research – and those tasked with facilitating and monitoring ethical research such as ethical review boards – are confronted with a continuously expanding set of ethical dilemmas. Internet Research Ethics for the Social Age: New Challenges, Cases, and Contexts directly engages with these discussions and debates, and stimulates new ways to think about – and work towards resolving – the novel ethical dilemmas we face as internet and social media-based research continues to evolve. The chapters in this book – from an esteemed collection of global scholars and researchers – offer extensive reflection about current internet research ethics and suggest some important reframings of well-known concepts such as justice, privacy, consent, and research validity, as well as providing concrete case studies and emerging research contexts to learn from.
Автор: Major, Lesa Hatley Jankowski, Stacie Meihaus Название: Health news and responsibility ISBN: 1433140926 ISBN-13(EAN): 9781433140921 Издательство: Peter Lang Рейтинг: Цена: 19854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Who the public blames for health problems determines who the public believes is responsible for solving those health problems. Health policies targeting the broader public are the most effective way to improve health. The research approach described in this book will increase public support for critical health policies. The authors systematically organized and analyzed 25 years of thematic and episodic framing research in health news to create an approach to reframe responsibility in health news in order to gain public support for health policies. They apply their method to two of the top health issues in world—obesity and mental health—and conclude by discussing future research and plans for working with other health scholars, health practitioners, and journalists.
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