Tourism, Aviation and Hospitality Development During the COVID-19 Pandemic, Luo Yuhua, Zhang Hongmei, Jiang Jinbo
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Clifton Название: Hospitality Security ISBN: 1439874360 ISBN-13(EAN): 9781439874363 Издательство: Taylor&Francis Рейтинг: Цена: 8709.00 р. Наличие на складе: Поставка под заказ.
Описание: A security director must have knowledge of criminal and civil law, risk and personnel management, budgeting and finance, and a host of other areas in order to be effective. Hospitality Security: Managing Security in Today’s Hotel, Lodging, Entertainment, and Tourism Environment provides experience-based, proven methods for preventing and resolving the challenges faced by today’s hospitality practitioner.Designed for both novice security professionals and industry veterans in need of a reference, the book covers: Risk assessment, where threats and vulnerabilities are calculated with probabilities to determine risk The security plan, where you decide how to apply various layers of control to mitigate the risks Budgeting: the amount of money available to implement the plan determines the next step Policies: how to document policies into a security manual, training manual, emergency procedures manual, and incident action plan Staffing: scheduling, wages, deployment, and contract security Training, including specialized topics such as use of force and bike patrol Physical security and patrol procedures Alarm and camera systems and various software programs Emergency procedures and response Investigations, interviews, and crime analysis Executive skills: learning from proven leadership styles Ideal for novices and veterans alike, this accessible, reader-friendly primer enables security directors to evaluate what risks are inherent to hospitality environments, analyze those risks through threat and vulnerability assessments, and develop methods to mitigate or eliminate them—all the while keeping customers and personnel safe and improving the bottom line.
Описание: Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.
Автор: Carla Silva, Claudia Seabra, Jose Luis Abrantes, Odete Paiva Название: Pandemics and Travel: COVID-19 Impacts in the Tourism Industry ISBN: 1800710712 ISBN-13(EAN): 9781800710719 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pandemics and Travel: COVID-19 Impacts in the Tourism Industry analyses the wider impacts of epidemics, diseases and virus outbreaks on tourism and mobility. Chapters examine a wide range of issues, including the concept of Health Risk and Tourism and the impacts of the COVID-19 crisis.
Автор: Kwan Hoong, Magdalena Stoeva Название: Medical physics during the covid-19 pandemic ISBN: 0367693755 ISBN-13(EAN): 9780367693756 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Spreading to every corner of the Earth, the COVID-19 virus has had an unparalleled impact on all aspects of our lives. This book explores in detail how the COVID-19 pandemic has affected clinical practice, education and research in medical physics, and how colleagues on the frontline dealt with this unpredictable and unprecedented pandemic.
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919150 ISBN-13(EAN): 9781473919150 Издательство: Sage Publications Рейтинг: Цена: 9979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Название: Wine and Identity ISBN: 1138082082 ISBN-13(EAN): 9781138082083 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales.
This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.
This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Автор: Cudny, Waldemar Название: City Branding and Promotion ISBN: 1138488100 ISBN-13(EAN): 9781138488106 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Tajeddini Kayhan Название: Tourism, Hospitality and Digital Transformation ISBN: 036715000X ISBN-13(EAN): 9780367150006 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Автор: Van Der Wagen Merilynn Название: Human Resource Management for the Event Industry ISBN: 0415727820 ISBN-13(EAN): 9780415727822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from sporting to arts to business events.
Since the first edition, there have been many important developments in this field and this second edition has been completely revised and updated in the following ways:
extensively updated content to reflect recent issues and trends including: labour markets and industry structure, impacts of IT and social media, risk management, volunteer motivation, talent management, equal opportunities and managing diversity. All explored specifically within the Events Industry
extended volunteer chapter, including new material on ethics, volunteer motivation and satisfaction.
a new chapter on Internal Communications, looks at how an effective internal communication plan can be achieved which is a critical part of HR strategy in the unique event environment.
updated and new international case studies throughout to explore key issues and show real life applications of HRM in the Events Industry.
supported with new lecturer and students online resources including: power point slides, suggested answers to review questions, web & video links to additional resources and a student test bank.
Written in a user friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Автор: Asian Development Bank Название: Impact of COVID-19 on CAREC Aviation and Tourism ISBN: 9292626981 ISBN-13(EAN): 9789292626983 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2759.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This study of the impact of the coronavirus disease (COVID-19) on the aviation industry in Central Asia Regional Cooperation (CAREC) countries finds opportunities for reform and restructuring to facilitate fast recovery.
COVID-19 has had a devastating impact on global aviation as nearly all air travel came to a halt in late March and April 2020. In Central Asia, virtually all domestic and international air travel were suspended in an attempt to contain the spread of COVID-19. This crisis provides an opportunity to reset the aviation industry in CAREC countries through reforms, new strategies, and restructurings. The study takes into consideration the gravity of the situation in the region and offers some recommendations for dealing with and beyond the crisis.
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