Описание: Executive Team Leadership for the 21st Century identifies the key ideas of the new economy realities, and the fundamental imperatives of effective corporate CEO and executive leadership in this new business environment.
Описание: Focusing on best-in-class examples, the book offers the ideal guide for any enterprise to achieve a competitive advantage across all business functions focusing on value-adding activities.
Описание: Executive Team Leadership for the 21st Century identifies the key ideas of the new economy realities, and the fundamental imperatives of effective corporate CEO and executive leadership in this new business environment.
Описание: Introduces the theory behind strategic value chain management and examines its impact on an organisation`s performance with examples of its implementation in practice.
Автор: Rajagopal Название: Competitive Branding Strategies ISBN: 3030249328 ISBN-13(EAN): 9783030249328 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.
Описание: E-collaboration is a tool that breaks the boundaries of activities within and between organizations. E-collaboration technologies are making it easier than ever for people to work together no matter where they happen to be. Succeeding with collaboration at a level where it represents a competitive advantage requires a broad approach. Internal social networks can circumvent bureaucratic boundaries and facilitate information sharing activities among individuals across hierarchies and divisions or departments. This allows organizations to acquire resources or competencies from external sources that otherwise would be difficult or expensive to access. Accordingly, organizations focus more on their own areas of competence and gain a competitive advantage by acquiring richer content and better solutions in a creative and cost-effective way. Challenging times can provide new opportunities that need to be detected at the right time. There must be many other sources of competitive advantages which should support the main source of competitive value. Competitive advantage may be gained if the organization is able to find sources of competitive advantage in time of economic crises. Organizations have rapidly deployed technology solutions, such as collaboration tools and cloud computing, which enable their employees to work remotely and continue these organizational operations, especially during times of crisis.
E-Collaboration Technologies and Strategies for Competitive Advantage Amid Challenging Times focuses on e-collaboration technologies, strategies, and solutions from a perspective of organizational competitive advantage, including e-collaboration technologies' situation and solutions, innovation systems, competition and strategies, marketing, and growth capabilities. The book presents a full understanding on e-collaboration technologies, strategies, and solutions in organizations, and provides insight for how to develop e-collaboration technologies, strategies, and solutions more generally so as to simultaneously leverage potential benefit and guard against potential risk, promoting organizational competitive advantage amid challenging times. This book is ideally intended for policymakers, government officials, corporate heads of firms, managers, managing directors, practitioners, researchers, academicians, and students seeking information on the e-collaboration technologies being employed in businesses in times of crisis.
1: A Tale of Two Professions.- 2. Case Study: When James Bond Met Q.- 3. The World We Live In.- 4. Case Study: The Change-maker Game.- 5. The Road to Reinvention.- 6. Case Study: Founding a Popular Pizza Place in Paris.- 7. The Power of Analysis.- 8. Case Study: Strategising at Amazon When Globalisation Comes Under Pressure.- 9. The Significance of Anticipation.- 10. Case Study: Getting Ready for the World in Five Years.- 11. The Purpose of Imagination.- 12. Case Study: Conducting a Pre-Mortem.- 13. The Meaning of Creativity.- 14. Case Study: Looking for Talent in a Chaotic World.- 15. A Tribute to my Kids (The Ultimate Architects of Change).
Описание: Organizations are facing major disruptions in technology, consumer preferences, and in the makeup of their workforce, and as a result, they will need to adapt to these rapidly changing times to stay effective. Organizations that are able to tap into the collective knowledge of their employees and leverage their insights will have an advantage over those that lack this connectivity. Implementing a knowledge management (KM) strategy can help organizations improve operational effectiveness, innovation, and adapt to changes, but the majority of KM implementations fail due to misalignment with the organization's existing culture. Organizational culture can enable effective KM, or it can be a barrier to its implementation.
The Handbook of Research on Organizational Culture Strategies for Effective Knowledge Management and Performance defines the relationship between organizational culture and knowledge management and how they impact one another. This handbook also identifies critical business practices to assist organizations in transitioning to work from home while maintaining a strong corporate culture that includes beneficial knowledge-sharing behaviors. Covering topics including knowledge management, organizational culture, and change management, this text is essential for managers, executives, practitioners, leaders in business, non-profits, academicians, researchers, and students looking for research on how organizations can thrive and adapt due to emerging global disruptions as well as local or internal disruptions.
Описание: The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.
Описание: Introduces the theory behind strategic value chain management and examines its impact on an organisation`s performance with examples of its implementation in practice.
Описание: Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.
Описание: Felix Martin awakes to what he has been waiting for all his life: for civilization to finally meet its destiny. A massive explosion in the west by what, no one knows. Multiple presumed nuclear attacks in almost every major city. An airborne zootoxic infection that has manipulated the very genetic physiology and physical characteristics of the infected. And an entire country experiencing true freedom for once in its existence. Felix navigates the ash-covered and quiet remnants of the United States, coming across friends and survivors along the way and derailing his futile attempts to find out for himself his fiancee`s disposition. To find out what happened to her. However, the universe has other plans. Gangs and false flags, the true evil of what a human being can do to another, are all distractions as he fights onward. Catching the attention of those responsible for the infection further guides him down a dark path. In his travels, he finds that what is coming is far greater than reality, ending up in Fort Monroe, Virginia, where all that remains is gathering just outside that old fort`s walls. He slowly lets himself ride that spiral as far as it goes, down into that maddening dark place only the fallen know. With secrets all about him and a new fascist remnant of the old government on the rise, he merely smears his face with a jagged grin all the while being chased by the queen of the feral and something far older than even the light. The Black Dog watches as Felix slowly loses himself when he finds out he is no longer just a man. He leaves his humanity behind because after all, monsters deserve to kill monsters. Regardless the trial or adversary, it wasn`t his world that ended.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
