Автор: James Burnham, Burnham Название: Managerial revolution ISBN: 1839013184 ISBN-13(EAN): 9781839013188 Издательство: Неизвестно Рейтинг: Цена: 2500.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Written in 1941, Burnham`s claim was that capitalism was dead, but that it was being replaced not by socialism, but a new economic system he called "managerialism"; rule by managers.
Автор: Baye, Michael Prince, Jeff Название: Ise managerial economics & business strategy, 10 ed. ISBN: 1266071016 ISBN-13(EAN): 9781266071010 Издательство: McGraw-Hill Рейтинг: Цена: 11152.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power.
This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
This book provides application of multi criteria decision making techniques for managerial discretion. With this book, a concerted platform has been provided for several peers and other management organizations to understand and implement these tools and deal with the practical problems in a better way so as to provide more robust managerial decision making.
Описание: This book analyses the political, economic and managerial challenges for policy makers and the air transport industry as they face climate change.
Описание: Efficient management of managerial tasks by capable managers is essential in order to grow and remain competitive in today's global business market. On the other hand, digital transformation enables organizations to better compete with their global counterparts. In the process of digital transformation, many firms find it difficult to acquire qualified leadership with adequate knowledge and competence to drive success. Without integrating the dual edges of managerial competence and digital evolution, it is next to impossible for a firm to both survive and grow.
Managerial Issues in Digital Transformation of Global Modern Corporations is a critical scholarly publication that examines current challenges in the digital transformation of modern business corporations from a managerial and leadership perspective. Featuring a wide range of topics such as digital transformation, marketing, and global business, this book is ideal for corporate executives, managers, IT specialists, entrepreneurs, business administrators, industry practitioners, academicians, researchers, policymakers, and students from various relevant disciplines that include economics, information and technology, business administration, management science, and commerce.
Автор: Nick Wilkinson Название: Managerial Economics ISBN: 0521526256 ISBN-13(EAN): 9780521526258 Издательство: Cambridge Academ Рейтинг: Цена: 9502.00 р. Наличие на складе: Поставка под заказ.
Описание: Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.
Автор: Meigs Название: Financial & Managerial Accounting 13th ed ISBN: 0071112235 ISBN-13(EAN): 9780071112239 Издательство: McGraw-Hill Цена: 7286.00 р. Наличие на складе: Поставка под заказ.
Автор: Klaus Brockhoff; Alok K. Chakrabarti; J?rgen Hausc Название: The Dynamics of Innovation ISBN: 3642084966 ISBN-13(EAN): 9783642084966 Издательство: Springer Рейтинг: Цена: 25853.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jorg Bensinger, a group head of Audi corporation`s R&D depart- ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem- bers.
Автор: Prof. Dr. Harley Krohmer; Dirk Weissbrich Название: The Marketing-Sales-Finance Triangle ISBN: 3834919217 ISBN-13(EAN): 9783834919212 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This thesis addresses important research gaps in the literature on the marketing-finance interface. While there have been considerable research activities on marketing-finance topics such as marketing assets or marketing metrics, only few scholars have looked at the organizational interface between marketing and finance. We know surprisingly little about how marketing, sales, and finance units actually work together within organizations. In his PhD thesis Dirk Weissbrich chooses a qualitative research design to gain insight into this unknown organizational phenomenon. Drawing on 78 face-to-face interviews with managers from marketing, sales, and finance in 42 companies, the author develops a better understanding of the organizational link between marketing, sales, and finance units. Specifically, Dirk Weissbrich makes three major research contributions. First, the author introduces the idea of the marketing-sales-finance triangle and explores eight finance-related key interaction fields and decision areas: (1) Plans & Budgets, (2) Reports & Analyses, (3) Cost Optimization, (4) Calculations & Investment Management, (5) Financial Accounting, (6) Debtor Management, (7) Compliance & Risk Management, and (8) Pricing. The author describes in detail how marketing, sales, and finance cooperate in each key interaction field and decision area. Second, the author discusses each function's value added to the respective interaction field and decision area in the marketing-sales-finance-triangle. On the basis of these interaction field specific insights, a more general picture on the role of each function in the marketing-sales-finance triangle is developed.
Автор: Pistoni Anna Название: Servitization Strategy and Managerial Control ISBN: 1787148467 ISBN-13(EAN): 9781787148468 Издательство: Emerald Рейтинг: Цена: 18496.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book intends to present and discuss the main challenges that companies interested in servitization strategies have to overcome, with a particular focus on the design of managerial control systems. The book can represent a useful tool for companies interested developing successful servitization strategies.
Автор: Lesley Swena Название: Managerial Economics and Finance ISBN: 1632406934 ISBN-13(EAN): 9781632406934 Издательство: Неизвестно Цена: 24614.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
