Автор: Peter Lindgren Название: Network Based High Speed Product Development ISBN: 8793519273 ISBN-13(EAN): 9788793519275 Издательство: Taylor&Francis Рейтинг: Цена: 7181.00 р. 10258.00-30% Наличие на складе: Есть (1 шт.) Описание: The evolution of market demands and focus on competencies of businesses can be characterized as a development from a focus on efficiency, to a focus on quality and flexibility, to a focus on speed and innovation. For this reason it is important to research and discuss product development and understand high speed product development of individualized products in fragile market segments.
Автор: Mcgrath, Michael E. Название: Product strategy for high technology companies ISBN: 0071362460 ISBN-13(EAN): 9780071362467 Издательство: McGraw-Hill Рейтинг: Цена: 9951.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn`t.
Автор: Richard R. Bennington Название: Furniture Marketing: From Product Development to Distribution ISBN: 1501355740 ISBN-13(EAN): 9781501355745 Издательство: Bloomsbury Academic Рейтинг: Цена: 6176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.
Автор: Diana Derval Название: The Right Sensory Mix ISBN: 3642423892 ISBN-13(EAN): 9783642423895 Издательство: Springer Рейтинг: Цена: 6981.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses neuroendocrinological research showing that consumers can differ in biological perceptions of the same stimulus. The text includes case studies from top brands, and offers groundbreaking techniques for product developers and managers.
Автор: Baines Timothy Название: Made to Serve ISBN: 1118585313 ISBN-13(EAN): 9781118585313 Издательство: Wiley Рейтинг: Цена: 5861.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world.
Описание: Today`s customers are overwhelmed by information and endless consumer options. In this environment, salespeople don`t have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it`s game over.
Автор: Hensley Jonathon, Jarecki Dave Название: Alignment: Overcoming internal sabotage and digital product failure ISBN: 1734660422 ISBN-13(EAN): 9781734660425 Издательство: Неизвестно Рейтинг: Цена: 4414.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Alignment is the one thing you'll find at the heart of every successful relationship, team, and organization in the world. When developed and leveraged, alignment can create the foundation for unparalleled product success.
As the internet continues to enable, encourage, and demand that leaders say yes to digital product transformation, now is the time for Alignment. This book provides industry insight into why alignment is so critical to the success of digital products and business transformation.
Drawn from dozens of interviews, plus thousands of hours of research and first-hand experience, author Jonathon Hensley offers a straightforward look at why so many digital products fail, shows how leadership, strategy, and team performance must align to achieve results, and delivers practical tools to help you bring alignment into your next digital transformation initiative.
The book is broken down into five parts.
Part One focuses on what alignment is, and why it's so critical to the success of digital product and business transformation.
Part Two provides a straightforward, honest look at why so many digital product and transformation initiatives fail or underperform.
Part Three explores what leading with alignment looks like today. It sheds light on the fundamental knowledge and skills necessary to build teams in order to navigate the digital product life cycle and transformation.
Part Four reveals the baseline from which every successful digital product initiative must start, and the elements and guiding forces that make up a strategic foundation.
Part Five explores the connection between your digital product strategy and team performance, rapidly accelerating the delivery of results.
Описание: This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers.
Автор: Gabriel Steinhardt Название: The Product Manager`s Toolkit® ISBN: 331984296X ISBN-13(EAN): 9783319842967 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager's Toolkit" book provides a consistentandholistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
Автор: Wolfgang Ziniel Название: Third Party Product Reviews and Consumer Behaviour ISBN: 3834936324 ISBN-13(EAN): 9783834936325 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Third-Party Product Reviews (TPPRs) are neutral (as far as the producers` interests are concerned) and consumer-orientated product tests that are carried out by experts. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated.
Автор: D. N. Prabhakar Murthy; Wallace R. Blischke Название: Warranty Management and Product Manufacture ISBN: 1849969647 ISBN-13(EAN): 9781849969642 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The only recent book to cover "Stage 3" warranty management, linking strategic and operational aspects for manufactured products.Shows how to make warranty management an effective tool for enhancing customer satisfaction.
Автор: Roberta Salomone; Maria Teresa Clasadonte; Maria P Название: Product-Oriented Environmental Management Systems (POEMS) ISBN: 9401780714 ISBN-13(EAN): 9789401780711 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book details the Product-Oriented Environmental Management System (POEMS), an innovative chain-focused tool for exploiting environmental performance of products.
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