Hbr at 100, Harvard Business Review Porter, Michael E. Christe
Автор: Kim W. Chan, Mauborgne Renee a. Название: Red Ocean Traps (Harvard Business Review Classics) ISBN: 1633692663 ISBN-13(EAN): 9781633692664 Издательство: Неизвестно Рейтинг: Цена: 1378.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies.
The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Автор: Kim W. Chan, Mauborgne Renee a. Название: Red Ocean Traps (Harvard Business Review Classics) ISBN: 1633694909 ISBN-13(EAN): 9781633694903 Издательство: Неизвестно Цена: 2759.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Harvard Business Review Porter, Michael E. Christensen, Clayton M. Kim, W. Chan Mauborgne, Renee A. Название: Hbr at 100 ISBN: 1647824753 ISBN-13(EAN): 9781647824754 Издательство: Неизвестно Рейтинг: Цена: 3509.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: When the Secret Society of Santa Clauses are robbed of their holiday magic and rendered powerless by an unknown force, they have no choice but to enlist the infamous yuletide terror known as the Krampus to journey from the North Pole to recapture their magic in time to save the day. Oh, SURE--besting a malevolent gang of Sugar Plum Fairies, a holiday-themed gun for hire, and Krampuss own hatred for the Society and all of society in general sounds like a cake walk, but when a dark secret from the Santas past comes to light, the Krampus is put to the ultimate test. Collecting the original five-issue series by Brian Joines Backtrack,
Описание: Is your company spending too much time on strategy development with too little to show for it? This title inspires you to distinguish your company from rivals; clarify what your company will and won`t do; craft a vision for an uncertain future; create blue oceans of uncontested market space; and use the Balanced Scorecard to measure your strategy.
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