Implementing and managing collaborative relationships, Humphries, Andrew Mccomie, Linda
Автор: Faghih, Nezameddin Bonyadi, Ebrahim Sarreshtehdari, Lida Название: Quality management and operations research ISBN: 0367744902 ISBN-13(EAN): 9780367744908 Издательство: Taylor&Francis Рейтинг: Цена: 11255.00 р. 16078.00-30% Наличие на складе: Есть (1 шт.) Описание: Offering a step-by-step approach for applying the Nonparametric Method with the Bayesian Approach to model complex relationships occurring in Reliability Engineering, Quality Management, and Operations Research, it also discusses survival and censored data, accelerated lifetime tests (issues in reliability data analysis), and R codes. This book uses the Nonparametric Bayesian approach in the fields of quality management and operations research. It presents a step-by-step approach for understanding and implementing these models, as well as includes R codes which can be used in any dataset. The book helps the readers to use statistical models in studying complex concepts and applying them to Operations Research, Industrial Engineering, Manufacturing Engineering, Computer Science, Quality and Reliability, Maintenance Planning and Operations Management.This book helps researchers, analysts, investigators, designers, producers, industrialists, entrepreneurs, and financial market decision makers, with finding the lifetime model of products, and for crucial decision-making in other markets.
"TO SUBDUE THE ENEMY WITHOUT FIGHTING IS THE ACME OF SKILL" (Sun Tzu)
Book 2 of 3 in the C.M.L. U.S. Army PSYOP series.
Discover how to plan and prepare psychological warfare - PSYWAR - operations at the operational level. Learn how to change opinions, win hearts and minds, and convert people to your cause via mass communication
Full-size edition - large 8.5" x 11" format clear, detailed text & illustrations.
Complete & Unabridged.
"Batteries last hours, books last decades: get the print edition "
Often misunderstood by the general public, psychological operations (PSYOP) enable U.S. forces to influence a target population's opinions and behavior by affecting their impressions, thoughts and emotions.
Psychological operations take many forms. They may be overt or covert; they may involve media as diverse as radio, television, loudspeaker broadcast, leaflet drop or social media. They may seek to influence combatant groups, civilian populations or a combination thereof. Whatever their form, effective psychological operations take control of the information received by the target, inserting the required memetic payload into the consumed media in a manner the target cannot easily ignore.
In that regard, military psychological operations share many similarities with a wide variety of marketing operations, and the information contained within this series of U.S. Army manuals will be useful to media professionals in all fields, particularly those tasked with building and operating influence organizations and campaigns.
Similarly, a general audience will find much of value here. It is our individual responsibility to safeguard our own minds from potentially-malicious external influence, and this can best be achieved by developing an understanding of the techniques used by the ever-increasing number of entities engaged in influence activities. These entities' intentions range from the benign - convincing us of which soap powder to use - to the dangerously malign - enticing us to form positive opinions of foreign enemy powers and political systems, or undermining our confidence in ourselves and our way of life.
This is book 2 of 3 in the C.M.L. U.S. Army PSYOP series, which builds on the previous publication to provide PSYOP commanders and planners with the information required to implement PSYOP activities at the operational level.
Also available:
PSYOP Book 1: Psychological Operations Handbook (ISBN: 978-1-949117-08-0, FM 3-05.30) covers the fundamentals of military psychological operations in support of the national interest and is the Army's keystone publication for PSYOP principles and activities. It is written not exclusively for PSYOP personnel but for a wide military audience in order to provide a general appreciation for PSYOP potential and value.
PSYOP Book 3: Executing Psychological Operations (ISBN: 978-1-949117-10-3, FM 3-05.302) is written for an audience of PSYOP personnel, providing guidance on executing effective PSYOP activities at the tactical level.
"THERE ARE BUT TWO POWERS IN THE WORLD, THE SWORD AND THE MIND. IN THE LONG RUN THE SWORD IS ALWAYS BEATEN BY THE MIND." (Napoleon Bonaparte)
Search for "CARLILE MILITARY LIBRARY" to find more TOP-FLIGHT, SQUARED-AWAY publications for your professional bookshelf
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Автор: Eades Keith M. Название: The Collaborative Sale: Solution Selling Meets Buyer 2.0 ISBN: 1118872428 ISBN-13(EAN): 9781118872420 Издательство: Wiley Рейтинг: Цена: 3483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today`s Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides.
Автор: Clark Nigel Название: Professional Services Marketing Handbook ISBN: 0749473460 ISBN-13(EAN): 9780749473464 Издательство: Неизвестно Рейтинг: Цена: 10748.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deliver greater business impact in professional services with this complete handbook featuring case studies from across the industry.
Автор: Brown, Rob Название: Authority guide to networking for business growth ISBN: 190911698X ISBN-13(EAN): 9781909116986 Издательство: Неизвестно Рейтинг: Цена: 2688.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Overcome all your networking fears and learn how effortlessly to build and leverage the powerful connections you need to enhance your reputation, raise your profile and win more business. Networking expert Rob Brown will coach you on all the essential skills that will help you meet new people.
Название: Strong Brands, Strong Relationships ISBN: 1138786829 ISBN-13(EAN): 9781138786820 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.
Автор: Fournier Susan Название: Strong Brands Strong Relationships ISBN: 1138786837 ISBN-13(EAN): 9781138786837 Издательство: Taylor&Francis Рейтинг: Цена: 8879.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.
Автор: Naughton James P. Название: Relationships Open Doors ISBN: 0985837721 ISBN-13(EAN): 9780985837723 Издательство: Неизвестно Рейтинг: Цена: 964.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Felix Martin awakes to what he has been waiting for all his life: for civilization to finally meet its destiny. A massive explosion in the west by what, no one knows. Multiple presumed nuclear attacks in almost every major city. An airborne zootoxic infection that has manipulated the very genetic physiology and physical characteristics of the infected. And an entire country experiencing true freedom for once in its existence. Felix navigates the ash-covered and quiet remnants of the United States, coming across friends and survivors along the way and derailing his futile attempts to find out for himself his fiancee`s disposition. To find out what happened to her. However, the universe has other plans. Gangs and false flags, the true evil of what a human being can do to another, are all distractions as he fights onward. Catching the attention of those responsible for the infection further guides him down a dark path. In his travels, he finds that what is coming is far greater than reality, ending up in Fort Monroe, Virginia, where all that remains is gathering just outside that old fort`s walls. He slowly lets himself ride that spiral as far as it goes, down into that maddening dark place only the fallen know. With secrets all about him and a new fascist remnant of the old government on the rise, he merely smears his face with a jagged grin all the while being chased by the queen of the feral and something far older than even the light. The Black Dog watches as Felix slowly loses himself when he finds out he is no longer just a man. He leaves his humanity behind because after all, monsters deserve to kill monsters. Regardless the trial or adversary, it wasn`t his world that ended.
Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.
Описание: Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today`s global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai.
Автор: Santi Caball?; Fatos Xhafa; Ajith Abraham Название: Intelligent Networking, Collaborative Systems and Applications ISBN: 364226591X ISBN-13(EAN): 9783642265914 Издательство: Springer Рейтинг: Цена: 30606.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social network analysis investigates the structure and dynamics of intelligent Web-based networking and collaborative systems. This volume covers the latest advances in the field that lead to competitive advantages in business and academia.
Автор: Prof. Dr. Florian von Wangenheim; Markus W?bben Название: Analytical CRM ISBN: 3834912786 ISBN-13(EAN): 9783834912787 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The ever-increasing amount of individual-level customer data generated by reward/l- alty programs opens new perspectives for customer relationship management (CRM). Without any question, the potential bene?ts of these data and analytical models for - plaining, extending, and predicting customer behavior is very high. However, recent analyses have shown that a high fraction of CRM projects result in negative return on investment. One of the main reasons for this dilemma is that these data require advanced analytical processing to fully leverage their potential ("analytical CRM"). Yet, research and practice is still in its early stages with respect to analytical CRM. In particular, the so-called "non-contractual settings" remain widely unexplored. Lit- ature refers to a "non-contractual setting" when customer relationships are not governed by a contract that predetermines the monetary value and/or length of the relationship. Examples include hotels, airlines, and most retailers. The most obvious consequence for CRM is that the end of a customer relationship is not directly observable, i.e., a c- tomer can switch providers without notifying the focal provider. Consequently, analysis of customer retention, and future buying behavior is even more problematic than in contractual settings.
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