Crafting Your Message: Practical Lessons in Management Communications, Joan Finley, Randy Felsenthal
Автор: Talbot Fiona Название: How to Write Effective Business English ISBN: 0749475552 ISBN-13(EAN): 9780749475550 Издательство: Kogan Page Рейтинг: Цена: 2374.00 р. Наличие на складе: Нет в наличии.
Описание: Express yourself more clearly and concisely over email and all other professional communication channels with this book for native and non-native English speakers alike.
Описание: Know what `good` looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.
Автор: Alexander V. Laskin Название: The Handbook of Financial Communication and Investor Relations ISBN: 1119240786 ISBN-13(EAN): 9781119240785 Издательство: Wiley Рейтинг: Цена: 26128.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication
Featuring contributions from leading scholars and practitioners in financial communication and related fields--including public relations, corporate communications, finance, and accounting-- this volume in the critically acclaimed "Handbooks in Communication and Media" seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world.
The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications.
Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations
Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas
Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector
Addresses "big-picture" strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more
This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.
Автор: Klewes Название: Out-thinking Organizational Communications ISBN: 3319418440 ISBN-13(EAN): 9783319418445 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED
Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries.
The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. RiskCommunication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide:
Provides new examples of communication plans in government and industry, use of social media, dealing with "fake news," and new digital tools for stakeholder involvement and crisis communications
Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more
Presents real-world case studies with key lessons all risk communicators can apply.
Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for those who communicate risks.
Автор: Ace, Cathy Название: Successful Marketing Communications ISBN: 0750650273 ISBN-13(EAN): 9780750650274 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Поставка под заказ.
Автор: Kitchen Название: Raising the Corporate Umbrella ISBN: 0333926390 ISBN-13(EAN): 9780333926390 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation.
Автор: Kitchen Название: Integrated Communications in the Postmodern Era ISBN: 1137388536 ISBN-13(EAN): 9781137388537 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.
Автор: McKinley Название: Ethics in Marketing and Communications ISBN: 0230358551 ISBN-13(EAN): 9780230358553 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Описание: Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals tips, techniques, and best practices for improving communication efforts with donors, members, and volunteers. It also provides examples of successful communications plans from a range of nonprofit organizations.
Автор: Arora Название: Advertising Confluence ISBN: 1137492244 ISBN-13(EAN): 9781137492241 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.
Автор: Dewey Jake Название: Introduction to Business Communications ISBN: 1632406926 ISBN-13(EAN): 9781632406927 Издательство: Неизвестно Цена: 24936.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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