It is rightly said that you are an average of the people you spend maximum time with.
Positive people infuse a sense of positivity in you. They give you energy, purpose, inspiration, motivation, and strong character. Negative people, on the other hand, deflate your energy, make you feel emotionally drained, and divert you from your goals. The less time you invest in such people, the better it will be for your thought patterns.
How many times have you had people telling you that you will never be able to achieve a particular goal just because they think it is impossible? Associating with such people also leaves behind a trail of toxic memories. Memories about these folks can be associated with feelings of rage, revenge, disappointment, and sadness. Such memories automatically connect relationships with negativity and negative feelings.
This book aims to help you rebuild your relationships and have better relations with the people around you by learning how to improve your social skills.
This book covers the following concepts:
Ways to set goals for your social skills journey
Steps for overcoming fear and social anxiety
Body language is universal
What is charisma? Obstacles for your confidence
Empathy and understanding yourself and others
Exercises for your charisma and success
It is advisable to take it one step at a time. It doesn't matter how small the first few steps are; the important thing is you keep moving forward.
Автор: Juska Название: Integrated Marketing Communication ISBN: 1138695440 ISBN-13(EAN): 9781138695443 Издательство: Taylor&Francis Рейтинг: Цена: 5016.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Название: Policy and Marketing Strategies for Digital Media ISBN: 1138305944 ISBN-13(EAN): 9781138305946 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.
Описание: Know what `good` looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.
It is rightly said that you are an average of the people you spend maximum time with.
Positive people infuse a sense of positivity in you. They give you energy, purpose, inspiration, motivation, and strong character. Negative people, on the other hand, deflate your energy, make you feel emotionally drained, and divert you from your goals. The less time you invest in such people, the better it will be for your thought patterns.
How many times have you had people telling you that you will never be able to achieve a particular goal just because they think it is impossible? Associating with such people also leaves behind a trail of toxic memories. Memories about these folks can be associated with feelings of rage, revenge, disappointment, and sadness. Such memories automatically connect relationships with negativity and negative feelings.
This book aims to help you rebuild your relationships and have better relations with the people around you by learning how to improve your social skills.
This book covers the following concepts:
Ways to set goals for your social skills journey
Steps for overcoming fear and social anxiety
Body language is universal
What is charisma? Obstacles for your confidence
Empathy and understanding yourself and others
Exercises for your charisma and success
It is advisable to take it one step at a time. It doesn't matter how small the first few steps are; the important thing is you keep moving forward.
Автор: Copley Paul Название: Marketing Communications Management ISBN: 0857027875 ISBN-13(EAN): 9780857027870 Издательство: Sage Publications Рейтинг: Цена: 10453.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: `First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
Автор: Arora Название: Advertising Confluence ISBN: 1137492244 ISBN-13(EAN): 9781137492241 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.
Автор: McKinley Название: Ethics in Marketing and Communications ISBN: 0230358551 ISBN-13(EAN): 9780230358553 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Описание: Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals tips, techniques, and best practices for improving communication efforts with donors, members, and volunteers. It also provides examples of successful communications plans from a range of nonprofit organizations.
Автор: MGR Название: 92 Strategies for Marketing Planned Gifts ISBN: 1118690451 ISBN-13(EAN): 9781118690451 Издательство: Wiley Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts.
Автор: Simakova Название: Marketing Technologies ISBN: 1138205990 ISBN-13(EAN): 9781138205994 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation.
Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution.
Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.
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