Promoting Organizational Performance Through 5G and Agile Marketing, Bruno Miguel Sousa, Jose Duarte Santos
Автор: Bruno Miguel Sousa, Jose Duarte Santos Название: Promoting Organizational Performance Through 5G and Agile Marketing ISBN: 1668455242 ISBN-13(EAN): 9781668455241 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29245.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organisations and customer relationships. The book consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing.
Автор: Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti Название: Big Ideas in Public Relations Research and Practice ISBN: 1838675086 ISBN-13(EAN): 9781838675080 Издательство: Emerald Рейтинг: Цена: 15854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Автор: Glanfield, Keith Название: Brand transformation ISBN: 1138064300 ISBN-13(EAN): 9781138064300 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results.
Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm's branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm's implementation plan.
This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
Описание: Highlights the influences of management, marketing, and technology on sales, and presents trends in sales, namely the digital transformation that is taking place in organisations. The book also considers innovative concepts, techniques, and tools in the sales area.
Описание: This book provides practical guidance for managers, diversity officers, educators, and students to achieve the benefits of diversity by focusing on creating meaningful, inclusive interactions.
Описание: This book provides practical guidance for managers, diversity officers, educators, and students to achieve the benefits of diversity by focusing on creating meaningful, inclusive interactions.
Описание: Provides knowledge and skills to allow readers the ability to understand and apply different concepts, techniques, and tools in the sales area. The book also highlights the influences of management, marketing, and technology on sales.
Автор: T. Panek, Elliot Название: Corporate Social Responsibility and Governance ISBN: 0367715902 ISBN-13(EAN): 9780367715908 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Corporate social responsibility (CSR) has been developed into a crucial corporate and organizational issue around the world. It has been incorporated within various sectors, countries and includes many types of activities and dimensions.
Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.
Название: Promoting Property ISBN: 0367257173 ISBN-13(EAN): 9780367257170 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique.
Название: Promoting Property ISBN: 0367257165 ISBN-13(EAN): 9780367257163 Издательство: Taylor&Francis Рейтинг: Цена: 14545.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique.
Автор: Sugai, Philip Название: Building Value through Marketing ISBN: 0367472864 ISBN-13(EAN): 9780367472863 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
