Описание: A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace.
Автор: W. Timothy Coombs Название: Ongoing Crisis Communication: Planning, Managing, and Responding ISBN: 1071816640 ISBN-13(EAN): 9781071816646 Издательство: Sage Publications Рейтинг: Цена: 21067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
Автор: Luke W. Capizzo, Regina M. Luttrell Название: Public Relations Campaigns: An Integrated Approach ISBN: 1544385587 ISBN-13(EAN): 9781544385587 Издательство: Sage Publications Рейтинг: Цена: 21067.00 р. Наличие на складе: Поставка под заказ.
Описание:
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns.
Автор: Estanyol, Elisenda (universitat Oberta De Catalunya, Spain) Название: Public relations as a creative industry ISBN: 1032160489 ISBN-13(EAN): 9781032160481 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.
Автор: Richard Ganahl Название: Do Good Better: A Value Driven Approach to PR 101 ISBN: 1792488750 ISBN-13(EAN): 9781792488757 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 17186.00 р. Наличие на складе: Поставка под заказ.
Описание: By tracking the history of cinematic representations of `Mexicans` in the US, this book tracks the notable developments in the Chicano/a experience and comments on the relationship between the US and Mexico, between US culture and Mexican/Chicano culture, between US Americans and Mexican-Americans, and Mexican nationals and immigrants.
Автор: Richard Ganahl Название: Do Good Better: A Value Driven Approach to PR ISBN: 1792471025 ISBN-13(EAN): 9781792471025 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11781.00 р. Наличие на складе: Поставка под заказ.
Описание: Written in an easy to read conversational tone, this text provides an overview of the basic concepts related to interdisciplinary and integrative studies. The author shares personal stories and provides examples of interdisciplinary research, integrative learning, and how others are applying the principles and concepts in unique ways.
Автор: James, Melanie Название: Positioning Theory and Strategic Communication ISBN: 0415532639 ISBN-13(EAN): 9780415532631 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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