Do Good Better: A Value Driven Approach to PR, Richard Ganahl
Автор: Kuehn S & Lingwall J Название: The Basics of Media Writing ISBN: 1506308104 ISBN-13(EAN): 9781506308104 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
Автор: Richard Ganahl Название: Do Good Better: A Value Driven Approach to PR 101 ISBN: 1792488750 ISBN-13(EAN): 9781792488757 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 17186.00 р. Наличие на складе: Поставка под заказ.
Описание: By tracking the history of cinematic representations of `Mexicans` in the US, this book tracks the notable developments in the Chicano/a experience and comments on the relationship between the US and Mexico, between US culture and Mexican/Chicano culture, between US Americans and Mexican-Americans, and Mexican nationals and immigrants.
Автор: J. Lynch Название: The Psychology of Customer Care ISBN: 0333557697 ISBN-13(EAN): 9780333557693 Издательство: Springer Рейтинг: Цена: 24456.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book breaks new ground on customer care. Critical time care factors for industries as diverse as banks, airlines, hotels, supermarkets, are defined together with many tips on how to steal a march on competitors by this revolutionary and practical approach to customer care.
Автор: Fearn-banks, Kathleen Название: Student workbook to accompany crisis communications ISBN: 1138688975 ISBN-13(EAN): 9781138688971 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
Автор: J. Lynch Название: The Psychology of Customer Care ISBN: 1349390437 ISBN-13(EAN): 9781349390434 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book breaks new ground on customer care. Critical time care factors for industries as diverse as banks, airlines, hotels, supermarkets, are defined together with many tips on how to steal a march on competitors by this revolutionary and practical approach to customer care.
Описание: This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.
Автор: Fearn-Banks Kathleen Название: Crisis Communications ISBN: 1138923745 ISBN-13(EAN): 9781138923744 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.
The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." Previous case studies no longer in this edition can be found on the book's companion website, which also includes the Instructor's Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks.
Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses.
Also available for use with this text is the Student Workbook to AccompanyCrisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.
Автор: Ki Eyun Jung Название: Public Relations as Relationship Management ISBN: 1138853828 ISBN-13(EAN): 9781138853829 Издательство: Taylor&Francis Рейтинг: Цена: 10104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
Автор: James, Melanie (university Of Newcastle, Australia) Название: Positioning theory and strategic communication ISBN: 1138497363 ISBN-13(EAN): 9781138497368 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.
Описание: A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
Автор: Ndlela Название: Crisis Communication ISBN: 3319972553 ISBN-13(EAN): 9783319972558 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships.
Описание: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: -build an integrated marketing plan. -use social media marketing. -recruit ambassadors for your brand. -integrate IoT and wearable tech. -create compelling blog and social content. -increase your SEO. -use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
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