Автор: Freedman Sir Lawrence, Freedman Lawrence Название: Strategy: A History ISBN: 0190229233 ISBN-13(EAN): 9780190229238 Издательство: Oxford Academ Рейтинг: Цена: 3325.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One of the world`s leading authorities on war and international politics synthesizes the vast history of strategy`s evolution in this consistently engaging and surprising account of how it came to pervade every aspect of life.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Описание: How can you achieve victory in war if you don`t know your objectives or what victory means? Donald Stoker reveals the flaws in US policy and strategy from the Korean War to the present and lays the foundations for a better approach to the wars of tomorrow.
Описание: "I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment."-Steven Levitt
Автор: Holt Douglas Название: Cultural Strategy ISBN: 0199655855 ISBN-13(EAN): 9780199655854 Издательство: Oxford Academ Рейтинг: Цена: 4830.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry`s, Holt and Cameron show how the theory works as an actionable strategy.
In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, drive massive scope increase, enabling companies to straddle industry boundaries, and enable powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions.
When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:
Present a framework for rethinking business and operating models
Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition and altering the structure of our economy
Show how these collisions force traditional companies to change their operating models to drive scale, scope, and learning
Explain the risks involved in operating model transformation and how to overcome them
Describe the new challenges and responsibilities for the leaders of these firms
Packed with examples--including the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is the essential guide for rethinking how your firm competes and operates in the era of AI.
Автор: Baye, Michael Prince, Jeff Название: Ise managerial economics & business strategy, 10 ed. ISBN: 1266071016 ISBN-13(EAN): 9781266071010 Издательство: McGraw-Hill Рейтинг: Цена: 11152.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power.
This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Автор: Grant, Robert M. Название: Contemporary strategy analysis ISBN: 1119576431 ISBN-13(EAN): 9781119576433 Издательство: Wiley Рейтинг: Цена: 8552.00 р. Наличие на складе: Поставка под заказ.
Описание: Now in its tenth edition,Contemporary Strategy Analysiscontinues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work. To keep pace with the fields constant evolution, this new edition has been revised to reflect the current business landscape with expanded coverage of critical topics including disruption, innovation, technology, and other factors impacting strategic planning and implementation. Global perspectives throughout highlight the dynamic nature of strategic management in the face of borderless business, equipping students with the well-rounded knowledge base the future of business demands.
Описание: You'll find these BONUS features unique to the Collector's Edition: Premium hard cover, exclusive concept artwork, AND Pok mon Sword and Pok mon Shield Joy-Con controller skin and tech decal pack The Galar region is ready for you--are you ready for it? With the official collector's edition of the strategy guide to Pok mon Sword and Pok mon Shield, prepare yourself to take on the region's Gym Leaders and battle your way to the top for your chance to become the next Champion Along the path, you'll encounter different Gym Leaders to defeat, a vast Wild Area full of a variety of Pok mon, and mysteries of legendary proportions. But you'll be ready for it all with this guide
Автор: A.G. Lafley Название: Playing To Win: How Strategy Really Works ISBN: 142218739X ISBN-13(EAN): 9781422187395 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 5280.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Former P&G CEO AG Lafley and Rotman School Dean Roger Martin provide a powerful framework that demystifies and simplifies strategy, enabling individuals at every level of an organisation to make sound strategic choices.
Автор: Bamberger P & Meshoulam I Название: Human Resource Strategy ISBN: 0761914250 ISBN-13(EAN): 9780761914259 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Human Resource Strategy provides an overview of the academic and practitioner responses to these and other questions. Applying an integrative framework, the authors review twenty years′ worth of empirical and theoretical research in an attempt to reconcile often-conflicting conceptual models and competing empirical results. The authors present much of the relevant research in the context of the critical strategic decisions that executives must actually make with regard to human resource investments and deployments. As a result, often complex theoretical models and scientific findings are presented such that they are not only understandable but also highly relevant to non-research-oriented practitioners.
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