Описание: "With a new preface, fresh chapters, and updated case studies" --Back of jacket.
Автор: Holt Douglas Название: Cultural Strategy ISBN: 0199655855 ISBN-13(EAN): 9780199655854 Издательство: Oxford Academ Рейтинг: Цена: 4830.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry`s, Holt and Cameron show how the theory works as an actionable strategy.
Автор: Bet-David Patrick Название: Your Next Five Moves: Master the Art of Business Strategy ISBN: 1982154802 ISBN-13(EAN): 9781982154806 Издательство: Simon&Schuster UK Рейтинг: Цена: 4950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the founder of the #1 YouTube channel for entrepreneurs and the CEO of PHP Agency comes a practical and effective guide for thinking more clearly, strategizing better, and achieving your biggest business goals. What do successful entrepreneurs and chess grandmasters have in common? The vision and mindset to look at the pieces in front of them and anticipate what role each one plays in the next five moves. Now, with the principles explored in Your Next Five Moves, aspiring entrepreneurs and anyone looking to excel in their career can hone the vital skills needed to consider long-term goals, anticipate future challenges, and sharpen their shrewd strategic reasoning. Using his own career trajectory--from hot-tempered and insecure salesman to strategic and self-aware CEO--Patrick Bet-David translates the entrepreneurial journey into an accessible and valuable methodology that will advance your career simply by anticipating the next five moves.
Автор: John P. Herzog Название: Making Sense of Managerial Economics ISBN: 1793516693 ISBN-13(EAN): 9781793516695 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 18051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Making Sense of Managerial Economics provides students with a foundational knowledge base in managerial economics, the study of how managers can leverage economics in a way that best reaches their goals by optimizing resources. Readers develop a higher level of understanding of microeconomic principles. The text also demonstrates how the mathematical assumptions presented in the study of microeconomics can be attained in the real world.
Opening chapters discuss marginal analysis and optimal decision-making, linear regression and statistical methods, and the laws of supply and demand. Students learn how to perform the required math to institute price ceilings and floors, key facts about consumer behavior, and the traits of social economic efficiency. Additional topics include organizing for production, marketing in the competitive environment, output and associated costs, and the regulation and deregulation of competition. Closing chapters address risk and uncertainty, capital, and pricing.
A comprehensive yet accessible resource, Making Sense of Managerial Economics is well suited for introductory courses in managerial economics.
Автор: Bridge, J. Dodds, J. C. (st Mary`s University, Canada) Название: Managerial decision making ISBN: 0815369328 ISBN-13(EAN): 9780815369325 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, originally published in 1975, is an attempt to bridge the gap between economic theory and business practice by relating the tools of economic analysis to the decision making process itself.
Автор: Tinkelman Daniel P., Tinkelman Dan Название: Introductory Accounting: A Measurement Approach for Managers ISBN: 113895621X ISBN-13(EAN): 9781138956216 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Introductory Accounting adopts a measurement approach to teaching graduate students the basics of accounting. Integrating both financial and managerial principles from the U.S. and around the globe, it links accounting to other areas of business (such as finance, operations, and management).
Providing students with the context to understand how and why accounting is a valuable part of business, readers will gain an understanding of accounting's role in financial analysis and managerial decision-making. Tinkelman discusses accounting as an imperfect measurement system, offering guidance on how quantitative data can benefit analysts and managers when used with an understanding of its limitations. The book is strongly grounded in research, and also draws on plenty of examples and cases to bring these issues to life.
The conversational style of Introductory Accounting will appeal to MBA students, while key terms and illustrative problems make assignments easy for instructors. Additional materials for students and instructors are available on the book's companion website.
Описание: This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.
Автор: Head Keith Название: Elements of Multinational Strategy ISBN: 3540447652 ISBN-13(EAN): 9783540447658 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises.
Автор: Tinkelman Название: Introductory Accounting ISBN: 1138956201 ISBN-13(EAN): 9781138956209 Издательство: Taylor&Francis Рейтинг: Цена: 38280.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Introductory Accounting adopts a measurement approach to teaching graduate students the basics of accounting. Integrating both financial and managerial principles from the U.S. and around the globe, it links accounting to other areas of business (such as finance, operations, and management).
Providing students with the context to understand how and why accounting is a valuable part of business, readers will gain an understanding of accounting's role in financial analysis and managerial decision-making. Tinkelman discusses accounting as an imperfect measurement system, offering guidance on how quantitative data can benefit analysts and managers when used with an understanding of its limitations. The book is strongly grounded in research, and also draws on plenty of examples and cases to bring these issues to life.
The conversational style of Introductory Accounting will appeal to MBA students, while key terms and illustrative problems make assignments easy for instructors. Additional materials for students and instructors are available on the book's companion website.
Автор: Albert H. Segars Название: Ideas and Innovative Organizations: A Tribal Perspective ISBN: 1433174642 ISBN-13(EAN): 9781433174643 Издательство: Peter Lang Рейтинг: Цена: 15878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A tribal approach to innovation is found within cutting-edge organizations that pursue ideas and initiatives that are extraordinary. This approach is driven by groups of people that have an ambitious mandate, positive values or codes of conduct, well-defined roles, robust flows of knowledge, the ability to endure hardship, an analytical focus, and a willingness to sacrifice. Together, these attributes signal a favorable predisposition to discover breakthrough ideas and navigate difficult projects. This approach is manifest in modern day super projects such as the Event Horizon Telescope as well as historical initiatives such as the invention of flight by the Wright Brothers. For leaders and team members, the tribal framework provides a perspective for measuring the capacity of a team to generate novel ideas and see those ideas through to a successful conclusion.
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
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