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Public sector marketing communications volume i, 


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Название:  Public sector marketing communications volume i
ISBN: 9783031072925
Издательство: Springer
Классификация:


ISBN-10: 3031072928
Обложка/Формат: Hardback
Страницы: 244
Вес: 0.47 кг.
Дата издания: 06.10.2022
Серия: Palgrave studies of public sector management in africa
Язык: English
Издание: 1st ed. 2022
Иллюстрации: 5 illustrations, black and white; xxi, 244 p. 5 illus.
Размер: 152 x 218 x 22
Читательская аудитория: Professional & vocational
Подзаголовок: Public relations and brand communication perspectives
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: In response, this book - the first of a two-volume edited work - focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications.


Marketing Communications Management

Автор: Copley Paul
Название: Marketing Communications Management
ISBN: 0857027875 ISBN-13(EAN): 9780857027870
Издательство: Sage Publications
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Цена: 10453.00 р.
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Описание: `First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

Advertising Confluence

Автор: Arora
Название: Advertising Confluence
ISBN: 1137492244 ISBN-13(EAN): 9781137492241
Издательство: Springer
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Цена: 8384.00 р.
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Описание: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

Автор: Rowles Daniel
Название: Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
ISBN: 0749479795 ISBN-13(EAN): 9780749479794
Издательство: Неизвестно
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Цена: 6838.00 р.
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Описание: Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.

Integrated Marketing Communication

Автор: Juska
Название: Integrated Marketing Communication
ISBN: 1138695440 ISBN-13(EAN): 9781138695443
Издательство: Taylor&Francis
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Цена: 5016.00 р.
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Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

Marketing communications

Автор: Rossiter, John R Percy, Larry Bergkvist, Lars
Название: Marketing communications
ISBN: 1526438658 ISBN-13(EAN): 9781526438652
Издательство: Sage Publications
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Цена: 9979.00 р.
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Описание: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Multi-Channel-Communications- und Marketing-Management

Автор: Christin Emrich
Название: Multi-Channel-Communications- und Marketing-Management
ISBN: 383490855X ISBN-13(EAN): 9783834908551
Издательство: Springer
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Цена: 10448.00 р.
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Описание: Der Erfolg oder Misserfolg eines Unternehmens h ngt heute mehr denn je davon ab, ob es in der Lage ist, sich den best ndig wechselnden Wettbewerbsbedingungen effektiv und schnell anzupassen. Dazu geh rt neben der Anpassung von Unternehmensstrukturen und -prozessen, Produkten und Marken auch eine angepasste Kommunikationsstrategie mit den Kunden, da sich auch die Kommunikationsbed rfnisse und -erwartungen von Konsumenten in rasanter Geschwindigkeit ver ndern. Das l sst sich vor allem aus den Trends zur Digitalisierung und zur Kommunikationsgesellschaft ableiten. Konsumenten werden heute t glich durch eine Vielzahl von Informationen berflutet. Nach Sch tzungen gehen auf einen Verbraucher t- lich im Durchschnitt 3. 500 Werbebotschaften nieder. Diese Tatsache markiert oft den Beginn eines Teufelskreises. W hrend Unternehmen versuchen, mit konomisch immer aufwendi- ren Aktionen f r ihre Produkte die entsprechende Aufmerksamkeit bei den Konsumenten zu erreichen, l sst die Wirkung dieser Bem hungen immer mehr zu w nschen brig. Konsum- ten lassen immer h ufiger die meisten dieser Werbebotschaften an sich abprallen, sie ignor- ren sie und entwickeln Abwehrstrategien (Gefahr der Hypertrophie, Reaktanz). Der Norm- fall ist heute dadurch gekennzeichnet, dass Kunden den Schwall undifferenzierter Mass- kommunikation, die durch Ans tze des klassischen Marketings produziert werden, als l stiges bel und sogar als pers nlich bel stigend und somit als st rend empfinden. Ein Ausweg aus diesem Teufelskreis der sich verst rkenden falsch verstandenen Kommuni- tionsflut liegt in der M glichkeit, den Konsumenten die Entscheidung zu berlassen, wann und mit welchen Kan len sie mit den Unternehmen kommunizieren m chten. Durch diesen Ansatz wird dem ver nderten Kundenverhalten Rechnung getragen, denn die Initiative f r den Dialog wechselt vom Unternehmen zum Kunden.

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

Автор: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Название: Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
ISBN: 1522551433 ISBN-13(EAN): 9781522551430
Издательство: Mare Nostrum (Eurospan)
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Цена: 21206.00 р.
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Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Автор: Diana Bogueva, Dora Marinova, Talia Raphaely
Название: Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
ISBN: 1522547576 ISBN-13(EAN): 9781522547570
Издательство: Mare Nostrum (Eurospan)
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Цена: 47401.00 р.
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Описание: As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential.The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Branding for the Public Sector - Creating, Building and Managing Brands People Will Value

Автор: Temporal
Название: Branding for the Public Sector - Creating, Building and Managing Brands People Will Value
ISBN: 1118756312 ISBN-13(EAN): 9781118756317
Издательство: Wiley
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Цена: 3958.00 р.
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Public Sector Marketing Communications Volume I

Автор: Adeola
Название: Public Sector Marketing Communications Volume I
ISBN: 3031072952 ISBN-13(EAN): 9783031072956
Издательство: Springer
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Цена: 13974.00 р.
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Описание: African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.

92 Strategies for Marketing Planned Gifts

Автор: MGR
Название: 92 Strategies for Marketing Planned Gifts
ISBN: 1118690451 ISBN-13(EAN): 9781118690451
Издательство: Wiley
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Цена: 8712.00 р.
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Описание: Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts.

Marketing Technologies

Автор: Simakova
Название: Marketing Technologies
ISBN: 1138205990 ISBN-13(EAN): 9781138205994
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание:

Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation.

Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution.

Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.


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