Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Cosmetics Marketing: Strategy and Innovation in the Beauty Industry, Delphine Horvath, Lindsay Karchin


Варианты приобретения
Цена: 5226.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: Есть  
При оформлении заказа до:
Ориентировочная дата поставки:
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Delphine Horvath, Lindsay Karchin
Название:  Cosmetics Marketing: Strategy and Innovation in the Beauty Industry
ISBN: 9781350299436
Издательство: Bloomsbury Academic
Классификация:


ISBN-10: 135029943X
Обложка/Формат: Paperback
Страницы: 264
Вес: 0.90 кг.
Дата издания: 27.07.2023
Язык: English
Иллюстрации: 150 color illus
Размер: 270 x 220 x 20
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Fashion & beauty industries,Sales & marketing, BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry,BUSINESS & ECONOMICS / Marketing / General
Подзаголовок: Strategy and innovation in the beauty industry
Рейтинг:
Поставляется из: Англии
Описание: Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.


Mini Kawaii Doodle Class: Sketching Super-Cute Tacos, Sushi Clouds, Flowers, Monsters, Cosmetics, and More

Автор: Candle Pic, Khan Zainab
Название: Mini Kawaii Doodle Class: Sketching Super-Cute Tacos, Sushi Clouds, Flowers, Monsters, Cosmetics, and More
ISBN: 1631065823 ISBN-13(EAN): 9781631065828
Издательство: Quarto
Рейтинг:
Цена: 1305.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Mini Kawaii Doodle Class book showing readers how to draw 75 cute characters. Following in the paw prints of Pusheen the cat, this is the first how-to instruction book to show how to draw super-cute figures in character form. Artists will draw kawaii tacos, sushi, smoothies, clouds, rainbows, cacti, and more. Artist Zainab Khan presents the characters with simple step-by-step illustrations and instructions.

A Scented Palace: The Secret History of Marie Antoinette`s Perfumer

Автор: De Feydeau Elisabeth
Название: A Scented Palace: The Secret History of Marie Antoinette`s Perfumer
ISBN: 1788311086 ISBN-13(EAN): 9781788311083
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 1582.00 р.
Наличие на складе: Нет в наличии.

Описание: Montpellier, 1748: Jean-Louis Fargeon is born into a family of perfumers and soon becomes apprenticed to his father's modest perfumerie. But he dreams of the glittering court of Versailles and of becoming perfumer to the young queen, Marie Antoinette. His ambition carried him to Paris where his boutique became one of the most elegant and well-patronised in France. Concocting sumptuous perfumes and pomades for most of the French nobility, Fargeon eventually caught the attention of the queen. After meeting Marie Antoinette in the Trianon Palace, he began creating lavish bespoke scents that perfectly reflected her moods and personality. He served as her personal and exclusive perfumer for fourteen years until 1789 when the darkness of Revolution swept across France, its wrath aimed at the extravagance of a now hated queen. Fargeon, a lifelong supporter of the Republican cause but a purveyor to the court, was in a dangerous position. Yet he remained fiercely loyal to Marie Antoinette, beyond her desperate flight to Varennes, her execution and even through his own imprisonment and trial...

Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture

Автор: Amanda Sikarskie, Lan Lan, Peng Liu
Название: Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture
ISBN: 1350283312 ISBN-13(EAN): 9781350283312
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 13464.00 р.
Наличие на складе: Нет в наличии.

Описание: Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy.

In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.

Art of Love. Cosmetics. Remedies for Love. Ibis. Walnut-tree. Sea Fishing. Consolation

Автор: Ovid,
Название: Art of Love. Cosmetics. Remedies for Love. Ibis. Walnut-tree. Sea Fishing. Consolation
ISBN: 0674992555 ISBN-13(EAN): 9780674992559
Издательство: Wiley
Рейтинг:
Цена: 3952.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In the didactic poetry of Face Cosmetics, Art of Love, and Remedies for Love, Ovid (43 BCE-17 CE) demonstrates abstrusity and wit. His Ibis is an elegiac curse-poem. Nux, Halieutica, and Consolatio ad Liviam are poems now judged not to be by Ovid.

Industrial Applications I: Pharmaceuticals, Cosmetics and Personal Care

Автор: Tharwat F. Tadros
Название: Industrial Applications I: Pharmaceuticals, Cosmetics and Personal Care
ISBN: 3110554097 ISBN-13(EAN): 9783110554090
Издательство: Walter de Gruyter
Цена: 37182.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Volume 3 of the Handbook of Colloid and Interface Science is a survey into the applications of colloids in a variety of fields, based on theories presented in Volumes 1 and 2. The Handbook provides a complete understanding of how colloids and interfaces can be applied in materials science, chemical engineering, and colloidal science. It is ideally suited as reference work for research scientists, universities, and industries.

Polymers for Personal Care Products and Cosmetics

Автор: Loh Xian Jun
Название: Polymers for Personal Care Products and Cosmetics
ISBN: 1782622950 ISBN-13(EAN): 9781782622956
Издательство: Royal Society of Chemistry
Рейтинг:
Цена: 33581.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: All aspects of the personal care industry will be comprehensively discussed in Polymers for Personal Care Products and Cosmetics.

Manufacturing: Process Techniques for the Cosmetic Industry

Автор: , Buell Donald, Ross Michael
Название: Manufacturing: Process Techniques for the Cosmetic Industry
ISBN: 0820604046 ISBN-13(EAN): 9780820604046
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 19127.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The new 9th edition of Harry's Cosmeticology is available as a three-volume set containing over 2,600 pages of new information on the recent changes in the cosmetic and personal care industry. Chemical Publishing is now offering key parts of the title for those interested in a particular subject area covered in the book with a new line of ‘Focus Books’ for this purpose. Each Focus Book contains a series of selected chapters that can be used as a reference guide for a particular subject area. This focus book covers Manufacturing: Process Techniques for the Cosmetic Industry.

How to Get Glass Skin: The Industry Secrets to Getting Flawless, Glowing Skin

Автор: Goel Anupriya
Название: How to Get Glass Skin: The Industry Secrets to Getting Flawless, Glowing Skin
ISBN: 0143452487 ISBN-13(EAN): 9780143452485
Издательство: Random House - Penguin
Рейтинг:
Цена: 2062.00 р.
Наличие на складе: Нет в наличии.

Описание: Glass skin is not just limited to Koreans. Each one of us can get flawless, dewy skin. However, this dream skin cannot be achieved overnight. HOW TO GET GLASS SKIN will take you through all the steps to be followed in your morning-to-night routine of double cleansing, toning, moisturising, application of serum, SPF application, facial oils and masking, according to your skin type and skin condition. Dr Anupriya Goel, renowned skin specialist and medical director of the Berkowits chain of clinics, gives you an insight into the right kind of nutrition and supplements you should be taking, along with an understanding of the active ingredients that you must know of before investing in a product. This, and the latest advancements in skincare. So what are you waiting for? Let your skin become glass-like and get addicted to the glow.

Plunkett`s Consumer Products, Cosmetics, Hair & Personal Services Industry Almanac 2021

Автор: Jack W. Plunkett
Название: Plunkett`s Consumer Products, Cosmetics, Hair & Personal Services Industry Almanac 2021
ISBN: 1628315598 ISBN-13(EAN): 9781628315592
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 47651.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance as an industrial sector. Items that are expected to be readily available, consumer products can take on a very broad definition. At Plunkett Research, the consumer products industry includes household products, soaps and cleansers, cosmetics and makeup, skin care, nail care, and hair care. This carefully-researched book covers exciting trends in the business consumer products, cosmetics, hair and personal services. This reference tool includes thorough market analysis as well as our highly respected trends analysis. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the hundreds of leading companies, worldwide, in all facets of the consumer products industry, including private and public firms. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

Naturally beautiful: Linking forests to the cosmetics, health and beauty industry

Автор: Non-Timber Forest Products-Exchange Programme
Название: Naturally beautiful: Linking forests to the cosmetics, health and beauty industry
ISBN: 9251323984 ISBN-13(EAN): 9789251323984
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 8732.00 р.
Наличие на складе: Нет в наличии.

Описание: This report, which covers countries in Asia and the Pacific, looks at cosmetics and beauty products based on non-wood forest products (NWFPs). Case studies examine specific NWFPs and the contexts in which they are collected, processed and marketed, with the aim of encouraging cross-sectoral discussions on forests and beauty products.

The use of plant extracts in cosmetics is increasing, mainly due to growing interest in the use of natural products as opposed to synthetic alternatives. Plant-based products have become popular choices in modern markets. Many facial creams, soaps, shower gels and oils rely on natural products from forests. A classic example is aloe vera, which is widely used in the preparation of a variety of products.

While drawing attention to the role of forests in supplying beauty products and the significance of this for livelihood security, this study also provides recommendations on ensuring equitable arrangements between forest communities and industry players.

Styling Masculinity: Gender, Class, and Inequality in the Men`s Grooming Industry

Автор: Kristen Barber
Название: Styling Masculinity: Gender, Class, and Inequality in the Men`s Grooming Industry
ISBN: 081356560X ISBN-13(EAN): 9780813565606
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 18810.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men's beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men's salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos.  Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry.  

Textbook of Cosmetics (PB)

Автор: Nema
Название: Textbook of Cosmetics (PB)
ISBN: 8123917619 ISBN-13(EAN): 9788123917610
Издательство: CBS India
Рейтинг:
Цена: 4964.00 р.
Наличие на складе: Нет в наличии.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия