Advertising Media Planning, Kelley, Larry D. (University of Houston, USA) Dobias, Lisa Sheehan, Kim Bartel (University of Oregon, USA) Koranda, David E. Jugenheimer, Donald W.
Старое издание
Автор: Jones J Название: The Advertising Business ISBN: 0761912398 ISBN-13(EAN): 9780761912392 Издательство: Sage Publications Рейтинг: Цена: 25027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank` of theory and practice for advertising students and professionals.
Автор: Young, James Webb Название: Technique for producing ideas ISBN: 0071410945 ISBN-13(EAN): 9780071410946 Издательство: McGraw-Hill Рейтинг: Цена: 1371.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
Автор: Raghuvir Singh, Sangeeta Sharma Название: Advertising: Planning and Implementation ISBN: 8194685109 ISBN-13(EAN): 9788194685104 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5683.00 р. Наличие на складе: Нет в наличии.
Описание: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning and creativity in advertising.
Divided into five parts, the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising and the concept of Integrated Marketing Communications (IMC). It describes, in detail, how to develop and execute an effective advertising campaign by understanding consumers' mind and conducting advertising and media research. It enables the reader to assess, review and modify an advertising campaign or a media plan.
The second edition of the book appropriately incorporates a chapter on ‘Digital Marketing’.
Key features
A large number of ads, current as well as from the past, are used to elucidate the concepts.
The text helps the reader analyze an ad copy and find its relevance to the product.
Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building.
The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising.
Автор: Jon Steel Название: Truth, Lies and Advertising ISBN: 0471189626 ISBN-13(EAN): 9780471189626 Издательство: Wiley Рейтинг: Цена: 6178.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
Автор: Katz, Helen (publicis Groupe, Usa) Название: The media handbook ISBN: 1032007877 ISBN-13(EAN): 9781032007878 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
Описание: How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition`? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Описание: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption.
Автор: David Ogilvy Название: Ogilvy on Advertising ISBN: 1853756156 ISBN-13(EAN): 9781853756153 Издательство: Carlton Books Рейтинг: Цена: 2374.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate, by one of the most well respected admen of all time.
Автор: Kelley, Larry D. Jugenheimer, Donald W. Название: Advertising account planning ISBN: 0765640368 ISBN-13(EAN): 9780765640369 Издательство: Taylor&Francis Рейтинг: Цена: 10717.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Автор: Katz, Helen Название: The media handbook ISBN: 0367775565 ISBN-13(EAN): 9780367775568 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
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