Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Fiona Rossette-Crake, Elvis Buckwalter Название: Covid-19, communication and culture ISBN: 1032232617 ISBN-13(EAN): 9781032232614 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses some of the many upheavals brought about by the COVID-19 pandemic through the lens of the COVID-19-communication-culture interface, with a particular focus on the new global, virtual workplace.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Driskill, Gerald W. C. (university Of Arkansas At Little Rock, Usa) Название: Organizational culture in action ISBN: 1138384569 ISBN-13(EAN): 9781138384569 Издательство: Taylor&Francis Рейтинг: Цена: 11789.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offering students and practitioners an applied approach to the subject, Organizational Culture in Action (OCA) introduces a six-step model for positive communication practices to improve organizational ethics and effectiveness. Readers will be equipped to foster organizational change toward personal and professional growth targets.
Автор: Sides, Charles Название: Exploding Technical Communication ISBN: 0895038897 ISBN-13(EAN): 9780895038890 Издательство: Taylor&Francis Рейтинг: Цена: 15004.00 р. Наличие на складе: Поставка под заказ.
Автор: Browning, Larry Название: Stories of Life in the Workplace ISBN: 0805858903 ISBN-13(EAN): 9780805858907 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Allen Название: The Cambridge Handbook of Meeting Science ISBN: 1107067189 ISBN-13(EAN): 9781107067189 Издательство: Cambridge Academ Рейтинг: Цена: 28987.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: More than just a tool for increasing individual and organizational effectiveness, meetings provide a window into the very essence of organizations and employees` experiences with the organization. The first volume to analyze meeting science, this Handbook serves scholars across a variety of disciplines who seek to understand and improve meetings.
Автор: Sides, Charles Название: Exploding Technical Communication ISBN: 0895038900 ISBN-13(EAN): 9780895038906 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Поставка под заказ.
Автор: Clydesdale Название: Human Nature ISBN: 1138247561 ISBN-13(EAN): 9781138247567 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Humans are weird! They can be emotional, irrational and often unpredictable, yet as their manager, it is your job to get the best out of them. In fact they are often the key to your success. Sadly, humans do not come with an instruction manual which lists their technical specifications. Human Nature by Greg Clydesdale is based on the premise that the key to good management is understanding human nature and interpersonal relations. But what is human nature? Greg argues that even where human nature is addressed at a conceptual level; the link between theory and what actually happens in the workplace is usually weak and often fails to recognize that social ability is probably the defining aspect. It is his intense focus on human nature and the link between a theoretical understanding of it and what actually happens in the workplace that makes this book so valuable. Throughout the book, you see how managers must constantly make balancing acts between conflicting forces that exist at any given time. But the essential message is: ’If you want to make the World a better place, focus on being a better manager to your staff’. To help with this you will find an elaboration theory-based approach, in which a basic model is provided, and then elaborated on with examples from the work-place. The model consists of twenty human characteristics placed in three categories - emotion, motivation and cognition. These characteristics are then linked to what managers have to do in the workplace.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
Автор: Angouri, Jo Название: Professional and Workplace Communication ISBN: 1138794864 ISBN-13(EAN): 9781138794863 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Поставка под заказ.
Автор: Angouri, Jo Название: Professional and Workplace Communication ISBN: 1138794872 ISBN-13(EAN): 9781138794870 Издательство: Taylor&Francis Рейтинг: Цена: 15312.00 р. Наличие на складе: Поставка под заказ.
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