Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Fiona Rossette-Crake, Elvis Buckwalter Название: Covid-19, communication and culture ISBN: 1032232617 ISBN-13(EAN): 9781032232614 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses some of the many upheavals brought about by the COVID-19 pandemic through the lens of the COVID-19-communication-culture interface, with a particular focus on the new global, virtual workplace.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Название: Organizing through empathy ISBN: 113833992X ISBN-13(EAN): 9781138339927 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Empathy dissolves the boundaries between self and others, and feelings of altruism towards others are activated. This process results in more compassionate and caring contexts, as well as helping others in times of suffering. This book provides evidence from neuroscience and quantum physics that it is empathy that connects humanity, and that this awareness can create a more just society. It extends interest in values-based management, exploring the intellectual, physical, ecological, spiritual and aesthetic well-being of organizations and society rather than the more common management principles of maximising profit and efficiency.
This book challenges the existing paradigm of capitalism by providing scientific evidence and empirical data that empathy is the most important organizing mechanism. The book is unique in that it provides a comprehensive review of the transformational qualities of empathy in personal, organizational and local contexts. Integrating an understanding based upon scientific studies of why the fields of positive psychology and organizational scholarship are important, it examines the evidence from neuroscience and presents leading-edge studies from quantum physics with implications for the organizational field. Together the chapters in this book attempt to demonstrate how empathy helps in the reduction of human suffering and the creation of a more just society.
Автор: Holmes Название: Power and Politeness in the Workplace ISBN: 1138809055 ISBN-13(EAN): 9781138809055 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Power and Politeness in the Workplace has become established as a seminal text for courses in language and professional communication.
Co-authored by bestselling author Janet Holmes, this text provides insights into the way we all talk at work, including a wealth of material illustrating the way people communicate with each other in their ordinary everyday encounters in their workplaces. The analysis focuses, in particular, on how and why people "do" power and politeness in the workplace, and examines the discourse strategies involved in balancing the competing demands of meeting workplace objectives and getting things done on time with maintaining good collegial workplace relationships.
Drawing on a large and very varied corpus of data collected in a wide range of workplaces, the authors explore specific types of workplace talk, such as giving advice and instructions, solving problems, running meetings and making decisions. Attention is also paid to the important contribution of less obviously relevant types of workplace talk such as humour and small talk, to the construction of effective workplace relationships. In the final chapter some of the practical implications of the analyses are identified.
This Routledge Linguistics Classic is here reissued with a new preface from the authors, covering the methods of analysis, an update on the Language in the Workplace project and a look at the work in the context of recent research. Power and Politeness in the Workplace continues to be a vital read for researchers and postgraduate students in the fields of applied linguistics and communication studies.
Автор: Sides, Charles Название: Exploding Technical Communication ISBN: 0895038897 ISBN-13(EAN): 9780895038890 Издательство: Taylor&Francis Рейтинг: Цена: 15004.00 р. Наличие на складе: Нет в наличии.
Автор: Angouri, Jo Название: Professional and Workplace Communication ISBN: 1138794864 ISBN-13(EAN): 9781138794863 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Нет в наличии.
Автор: G. Strawser, Michael Название: Multigenerational Communication in Organizations ISBN: 0367714302 ISBN-13(EAN): 9780367714307 Издательство: Taylor&Francis Рейтинг: Цена: 3061.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Browning, Larry Название: Stories of Life in the Workplace ISBN: 0805858903 ISBN-13(EAN): 9780805858907 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Allen Название: The Cambridge Handbook of Meeting Science ISBN: 1107067189 ISBN-13(EAN): 9781107067189 Издательство: Cambridge Academ Рейтинг: Цена: 28987.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: More than just a tool for increasing individual and organizational effectiveness, meetings provide a window into the very essence of organizations and employees` experiences with the organization. The first volume to analyze meeting science, this Handbook serves scholars across a variety of disciplines who seek to understand and improve meetings.
Автор: Browning Название: Stories of Life in the Workplace ISBN: 0415539994 ISBN-13(EAN): 9780415539999 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Addressing both renowned theories and standard applications, Stories of Life in the Workplace explains how stories affect human practices and organizational life. Authors Larry Browning and George H. Morris explore how we experience, interpret, and personalize narrative stories in our everyday lives, and how these communicative acts impact our social aims and interactions. In pushing the boundaries of how we perceive narrative and organization, the authors include stories that are broadly applicable across all concepts and experiences.
With a perception of narrative and its organizational application, chapters focus on areas such as pedagogy, therapy, project management, strategic planning, public communication, and organizational culture. Readers will learn to:
differentiate and gain an in-depth understanding of perspectives from varying narrators;
recognize how stories are constructed and used in organizations, and modify the stories they tell;
view stories as a means to promote an open exchange of creativity.
By integrating a range of theories and practices, Browning and Morris write for an audience of narrative novices and scholars alike. With a distinctive approach and original insight, Stories of Life in the Workplace shows how individuality, developing culture, and the psychology of the self are constructed with language--and how the acceptance of one's self is accomplished by reaffirming and rearranging one's story.
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