Research Companion to Language and Country Branding, Carolin, Andy (University of Johannesburg, South Africa)

Автор: Rowles Daniel
Название: Digital Branding
ISBN: 0749469951 ISBN-13(EAN): 9780749469955
Издательство: Kogan Page
Рейтинг:
Цена: 2771.00 р. 3958.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

Название: Research Companion to Language and Country Branding
ISBN: 0367343592 ISBN-13(EAN): 9780367343590
Издательство: Taylor&Francis
Рейтинг:
Цена: 35218.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world.

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
Рейтинг:
Цена: 5008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Aiello, Gaetano
Название: Global Branding and Country of Origin
ISBN: 1138801615 ISBN-13(EAN): 9781138801615
Издательство: Taylor&Francis
Рейтинг:
Цена: 9492.00 р.
Наличие на складе: Поставка под заказ.

Автор: Beckford, John
Название: The Intelligent Nation
ISBN: 0367430576 ISBN-13(EAN): 9780367430573
Издательство: Taylor&Francis
Рейтинг:
Цена: 5664.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Intelligent Nation proposes a systemic and radical transformation of the organisation, management, ownership and performance of the services of the state by capitalising on the potential offered by contemporary information capability and fulfilling the rights and obligations both to and of citizens.

Автор: Cudny, Waldemar
Название: City Branding and Promotion
ISBN: 1138488100 ISBN-13(EAN): 9781138488106
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Автор: Dickens Charles
Название: Great expectations
ISBN: 1941875114 ISBN-13(EAN): 9781941875117
Издательство: Неизвестно
Рейтинг:
Цена: 2566.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Название: Great expectations
ISBN: 1941875068 ISBN-13(EAN): 9781941875063
Издательство: Неизвестно
Рейтинг:
Цена: 2566.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Gbadamosi
Название: Young Consumer Behaviour
ISBN: 0415790085 ISBN-13(EAN): 9780415790086
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.

Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.

Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Название: Routledge companion to public relations
ISBN: 0367654644 ISBN-13(EAN): 9780367654641
Издательство: Taylor&Francis
Рейтинг:
Цена: 29093.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.

Автор: Blake, Ren?e
Название: The Routledge Companion to the Work of John R. Rickford
ISBN: 1032337931 ISBN-13(EAN): 9781032337937
Издательство: Taylor&Francis
Рейтинг:
Цена: 7195.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Kubacki, Krzysztof
Название: The Routledge Companion to Marketing and Society
ISBN: 0367463083 ISBN-13(EAN): 9780367463083
Издательство: Taylor&Francis
Рейтинг:
Цена: 33686.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.