Global Branding and Country of Origin, Aiello, Gaetano

Автор: Rowles Daniel
Название: Digital Branding
ISBN: 0749469951 ISBN-13(EAN): 9780749469955
Издательство: Kogan Page
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Цена: 2771.00 р. 3958.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

Автор: K. Dinnie
Название: City Branding
ISBN: 1349317586 ISBN-13(EAN): 9781349317585
Издательство: Springer
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Цена: 10480.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Автор: Marc Rutschmann
Название: The End of Branding
ISBN: 365814078X ISBN-13(EAN): 9783658140786
Издательство: Springer
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Цена: 8384.00 р.
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Описание: A close look at the buying process.- What stands out in today's buying process: five recurring principles.- A model linked to behavioral research.- From branding to the process view: a method that pays.- Advertising that triggers action.

Название: CEO Branding
ISBN: 1138013714 ISBN-13(EAN): 9781138013711
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

Автор: Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1137394439 ISBN-13(EAN): 9781137394439
Издательство: Springer
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Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

Автор: Cudny, Waldemar
Название: City Branding and Promotion
ISBN: 1138488100 ISBN-13(EAN): 9781138488106
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Автор: Tsan-Ming Choi
Название: Fashion Branding and Consumer Behaviors
ISBN: 1493946056 ISBN-13(EAN): 9781493946051
Издательство: Springer
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Цена: 15372.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.

Автор: Kolb
Название: Tourism Marketing for Cities and Towns
ISBN: 1138685186 ISBN-13(EAN): 9781138685185
Издательство: Taylor&Francis
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Цена: 25265.00 р.
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Описание:

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler.

Автор: F. Joseph LePla, Lynn M. Parker
Название: Integrated Branding: Becoming Brand-Driven Through Companywide Action
ISBN: 1567202381 ISBN-13(EAN): 9781567202380
Издательство: Bloomsbury
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Цена: 10989.00 р.
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Описание: To get the full benefit of branding, companies must actually live the brands they sell. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 5008.00 р.
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Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Carolin, Andy (University of Johannesburg, South Africa)
Название: Research Companion to Language and Country Branding
ISBN: 0367566656 ISBN-13(EAN): 9780367566654
Издательство: Taylor&Francis
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Цена: 7195.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world.

Название: Research Companion to Language and Country Branding
ISBN: 0367343592 ISBN-13(EAN): 9780367343590
Издательство: Taylor&Francis
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Цена: 35218.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world.