Описание: Since cinema's earliest days, literary adaptation has provided the movies with stories; and so we use literary terms like metaphor, metonymy and synecdoche to describe visual things. But there is another way of looking at film, and that is through its relationship with the visual arts – mainly painting, the oldest of the art forms. Art History for Filmmakers is an inspiring guide to how images from art can be used by filmmakers to establish period detail, and to teach composition, color theory and lighting. The book looks at the key moments in the development of the Western painting, and how these became part of the Western visual culture from which cinema emerges, before exploring how paintings can be representative of different genres, such as horror, sex, violence, realism and fantasy, and how the images in these paintings connect with cinema.Insightful case studies explore the links between art and cinema through the work of seven high-profile filmmakers, including Peter Greenaway, Peter Webber, Jack Cardiff, Martin Scorsese, Guillermo del Toro, Quentin Tarantino and Stan Douglas. A range of practical exercises are included in the text, which can be carried out singly or in small teams.Featuring stunning full-color images, Art History for Filmmakers provides budding filmmakers with a practical guide to how images from art can help to develop their understanding of the visual language of film.
Описание: Draws upon film theory, animation theory, and philosophy to examine modes of animation storytelling that address aesthetic experience within contexts of technological, environmental, and socio-cultural change.
Автор: Tara McGowan Название: Performing Kamishibai ISBN: 113808476X ISBN-13(EAN): 9781138084766 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Kamishibai (paper-theater), a Japanese picture-storytelling medium, is gaining global interest as we move from a text-based culture to one that emphasizes multiple semiotic systems and performance. This is the first volume to explore the potential of kamishibai as a dynamic "new" interactive medium for teaching multimodal communication and shows how synchronizing oral, visual and gestural modes develops students’ awareness of all modes of communication as potential resources in their learning. By examining the multiple modes involved in kamishibai through actual student performances over several venues, this volume overturns commonly held expectations about literacy in the classroom and provides a critical perspective on assumptions about other media. It offers much-needed information about a medium that is attracting interest from educators, academics and artists worldwide.
Автор: Hopkins Phil Название: Mass Moralizing: Marketing and Moral Storytelling ISBN: 1498513573 ISBN-13(EAN): 9781498513579 Издательство: Bloomsbury Рейтинг: Цена: 6831.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the narratives of today`s brand marketing and their influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other.
Автор: Mueller, Marie Elisabeth Rajaram, Devadas Название: Social media storytelling ISBN: 103222925X ISBN-13(EAN): 9781032229256 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offering a radical new toolbox for digital storytellers, this key text contains everything today`s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences.
Описание: Korean TV dramas and non-drama programs have diversified transnational TV flows around the world. This book provides previously absent analyses of Korean TV dramas` transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV`s transcultural mobility.
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.
The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations
George Roth (Principal Research Associate at MIT's Sloan School of Management, Boston, United States)
Автор: Quesenberry, Keith A. Coolsen, Michael K., Ph.d. Название: Brand storytelling ISBN: 1538176386 ISBN-13(EAN): 9781538176382 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 5280.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today`s digital first media landscape.
Описание: Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
Описание: Do you want to unleash the power of storytelling in your business and build a powerful brand, capture attention, win over customers, and inspire lifetime loyalty? If yes, then keep reading...
Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives?
Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on.
Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would.
If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages.
If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you.
In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services.
Here's what you're going to discover in Storytelling:
3 "nuke-level" powerful tips to help you craft a compelling business story
The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience
How to create the best brand image for your business and leave your competitors in the dust
How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business
How to master the art of using storytelling for effective presentations
Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut
The eight building blocks to help you make your brand's story highly relatable and induce trust
...and tons more
Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.
Автор: Karin Thier Название: Storytelling in Organizations ISBN: 3662585812 ISBN-13(EAN): 9783662585818 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.
?The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations!George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)
Автор: Mogaji Emmanuel Название: Brand Management: An Introduction Through Storytelling ISBN: 3030661180 ISBN-13(EAN): 9783030661182 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations.
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