Consumer Behavior and Advertising Involvement, Krugman, Edward P.
Название: Consumer Psychology in a Social Media World ISBN: 0765646935 ISBN-13(EAN): 9780765646934 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.
Автор: Krugman, Edward P. Название: Consumer Behavior and Advertising Involvement ISBN: 1138384305 ISBN-13(EAN): 9781138384309 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: Wood, Jane L Название: Psychology of Gang Involvement ISBN: 103215151X ISBN-13(EAN): 9781032151519 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Jane L Wood, Jaimee Mallion, Sarah Frisby-Osman Название: Psychology of gang involvement ISBN: 1032151498 ISBN-13(EAN): 9781032151496 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Psychology of Gangs expands existing knowledge by applying psychological knowledge to gangs, including how gang members think, their mental and emotional wellbeing, and their perceptions of gang involvement, as well as issues relating to gang prevention and intervention strategies.
Автор: Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh Название: Holistic Approaches to Brand Culture and Communication Across Industries ISBN: 1522531505 ISBN-13(EAN): 9781522531500 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32848.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Автор: Li Название: Environmental Advertising in China and the USA ISBN: 041574413X ISBN-13(EAN): 9780415744133 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.
Автор: Graakjaer, Nicolai (aalborg University, Denmark) Название: Analyzing music in advertising ISBN: 1138616818 ISBN-13(EAN): 9781138616813 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj?r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Название: Applying Social Cognition to Consumer-Focused Strategy ISBN: 1138875953 ISBN-13(EAN): 9781138875951 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.
Название: Rewriting the marketing hill and ISBN: 1138082236 ISBN-13(EAN): 9781138082236 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
Автор: Witkowski Название: A History of American Consumption ISBN: 113893691X ISBN-13(EAN): 9781138936911 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.
Название: Online Consumer Behavior ISBN: 1138107557 ISBN-13(EAN): 9781138107557 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Описание: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people`s relationships with others.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
