Описание: This book shows how behavioural science has revolutionised our understanding of how people really think - and how we can use those insights in our businesses to influence behaviour and gain competitive advantage.
Автор: Erich Kirchler Название: The Economic Psychology of Tax Behaviour ISBN: 0521876745 ISBN-13(EAN): 9780521876742 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Kirchler uses economic-psychological research on tax evasion to develop a model based on the interaction climate between tax authorities and taxpayers. Featuring chapters on the social representations of taxation, decision-making and self-employed income tax behaviour, this paperback edition is suited to students reading economic psychology, behavioural economics, and public administration.
Описание: This work explicitly sets out to close the gaps in professional practice, such as law, psychiatry, and the behavioural and social sciences and to address the questions that arise at the meeting-points and cross-roads of different backgrounds and spheres of activity.
Автор: Broadbent Название: Behaviour (Psychology Revivals) ISBN: 1848723369 ISBN-13(EAN): 9781848723368 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1961, this was a time when for most laymen the science of behaviour hardly existed. Few people had any clear idea of its methods, its history or, above all, its significance. The work of the behaviourists was almost unknown, yet this was a science which offered the hope of profound insights into the human mind. Broadbent shows how behaviourism had grown towards such sophisticated developments from the beginnings of such men as Watson and Pavlov. The reissue of this title is an opportunity for people to see how Broadbent?s early work influenced the future of psychology.
Автор: Wilkinson Название: The Child`s World of Illness ISBN: 052132873X ISBN-13(EAN): 9780521328739 Издательство: Cambridge Academ Рейтинг: Цена: 21384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the languages of illness which we use to present our discomforts to others through an exploration of the child`s world of illness. It looks at how illness concepts are introduced to children, how the causes of illness and `germ` rationales are incorporated into the socialisation of children, and how a particular morality about health and illness is expressed.
Автор: McCaghy, Charles Название: Deviant Behavior ISBN: 0205570836 ISBN-13(EAN): 9780205570836 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Нет в наличии.
Автор: Peter W Halligan Название: Spatial Neglect ISBN: 0863778097 ISBN-13(EAN): 9780863778094 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: CUTTING, JOHN P Название: The Neuropsychology Of Schizophrenia ISBN: 0863773370 ISBN-13(EAN): 9780863773372 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Нет в наличии.
Автор: Hensher, David A. International Association For Travel Behaviour Название: Travel behaviour research ISBN: 0080439241 ISBN-13(EAN): 9780080439242 Издательство: Emerald Рейтинг: Цена: 36588.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on research presented at the Ninth International Conference of the International Association for Travel Behaviour Research (IATBR), this volume captures major developments in the field. It presents contributions within seven themes including methodological developments in choice analysis, and longitudinal perspectives in choice modelling.
Автор: Blackman Название: Operant Conditioning ISBN: 1138300047 ISBN-13(EAN): 9781138300040 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The approach to psychology advocated by the radical behaviourists was often misunderstood and frequently gave rise to controversy. Originally published in 1974, this book introduced current research in operant conditioning and explains the attempt to understand behaviour inherent in such experiments at the time.
Описание: Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies?
Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace?
How People Buy Online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals.
Автор: A. Rapoport Название: Decision Theory and Decision Behaviour ISBN: 0333681479 ISBN-13(EAN): 9780333681473 Издательство: Springer Рейтинг: Цена: 27251.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book treats two approaches to decision theory: (1) the normative, purporting to determine how a `perfectly rational` actor ought to choose among available alternatives; The mathematical tools used in the normative approach range from elementary algebra to matrix and differential equations.
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