Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 4890.00 р. 6986.00-30% Наличие на складе: Есть (2 шт.) Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Holm, Nicholas (massey University, New Zealand) Название: Advertising and consumer society ISBN: 1032181362 ISBN-13(EAN): 9781032181363 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Нет в наличии.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.
Описание: In this innovative and thought-provoking study, Kira Kosnick explores the landscape of Turkish-language broadcasting in Berlin. From 24-hour radio broadcasting in Turkish to programming on Germany's national public broadcasting and local public access channels, Germany's largest immigrant minority has made its presence felt in German media. Satellite dishes have appeared in migrant neighborhoods all over the city, giving viewers access to Kurdish channels and broadcasts from Turkey. Kosnick draws on interviews with producers, her own participation in production work, and analysis of programs to elaborate a new approach to "migrant media" in relation to the larger cultural and political spaces through which immigrant life is imagined and created.
Chinese Reportage details for the first time in English the creation and evolution of a distinctive literary genre in twentieth-century China. Reportage literature, while sharing traditional journalism’s commitment to the accurate, nonfictional portrayal of experience, was largely produced by authors outside the official news media. In identifying the literary merit of this genre and establishing its significance in China’s leftist cultural legacy, Charles A. Laughlin reveals important biases that impede Western understanding of China and, at the same time, supplies an essential chapter in Chinese cultural history.
Laughlin traces the roots of reportage (or baogao wenxue) to the travel literature of the Qing Dynasty but shows that its flourishing was part of the growth of Chinese communism in the twentieth century. In a modern Asian context critical of capitalism and imperialism, reportage offered the promise of radicalizing writers through a new method of literary practice and the hope that this kind of writing could in turn contribute to social revolution and China’s national self-realization. Chinese Reportage explores the wide range of social engagement depicted in this literature: witnessing historic events unfolding on city streets; experiencing brutal working conditions in 1930s Shanghai factories; struggling in the battlefields and trenches of the war of resistance against Japan, the civil war, and the Korean war; and participating in revolutionary rural, social, and economic transformation. Laughlin’s close readings emphasize the literary construction of social space over that of character and narrative structure, a method that brings out the critique of individualism and humanism underlying the genre’s aesthetics.
Chinese Reportage recaptures a critical aspect of leftist culture in China with far-reaching implications for historians and sociologists as well as literary scholars.
Описание: Looking at media coverage of three very prominent murder cases, Murder Made in Italy explores the cultural issues raised by the murders and how they reflect developments in Italian civil society over the past 20 years. Providing detailed descriptions of each murder, investigation, and court case, Ellen Nerenberg addresses the perception of lawlessness in Italy, the country's geography of crime, and the generalized fear for public safety among the Italian population. Nerenberg examines the fictional and nonfictional representations of these crimes through the lenses of moral panic, media spectacle, true crime writing, and the abject body. The worldwide publicity given the recent case of Amanda Knox, the American student tried for murder in a Perugia court, once more drew attention to crime and punishment in Italy and is the subject of the epilogue.
Автор: Berger, Arthur Asa Название: Dictionary of Advertising and Marketing Concepts ISBN: 1611329868 ISBN-13(EAN): 9781611329865 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Нет в наличии.
Автор: Johnson, Fern L. Название: Imaging in Advertising ISBN: 0415978823 ISBN-13(EAN): 9780415978828 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Wells, William D. Название: Measuring Advertising Effectiveness ISBN: 0805828125 ISBN-13(EAN): 9780805828122 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand.Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand.Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.
Автор: Spring, Joel Название: Educating the Consumer-citizen ISBN: 0805842748 ISBN-13(EAN): 9780805842746 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Tavory, Iddo Prelat, Sonia Ronen, Shelly Название: Tangled goods ISBN: 0226820181 ISBN-13(EAN): 9780226820187 Издательство: Wiley Рейтинг: Цена: 3802.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A journey into ones mind is an exploration of the universe itself. A schizophrenic galaxy is a reality we live in. My thoughts led me into a walk down the electric roads in my mind, it was the winter that kept our love warm, Elysian fields of our extraterrestrial love. I hold you closer near the Arc de Triomphe where you justify the essence of a French kiss. We swift down Victor Hugo as my collar dances with your hair. We lay dazzled in Sainte-Chapelle screaming for your music, mesmerized by immortal trees, by weak leaves. Just like the soul you rescued, an infinite soul. A journey into ones mind is an exploration of our souls
Автор: Li, Songqing Название: Identity Constructions in Bilingual Advertising ISBN: 036758753X ISBN-13(EAN): 9780367587536 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Нет в наличии.
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