Автор: Kirsten Adams , Daniel Kreiss Название: Power in Ideas ISBN: 1108948103 ISBN-13(EAN): 9781108948104 Издательство: Cambridge Academ Рейтинг: Цена: 2851.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Element argues that understanding media and democracy requires an analytical framework that takes seriously the role of ideas in political life and communication. Using three case studies, we trace the landscapes within which these ideas emerged and were articulated within, the fields they travelled across, and how they became powerful.
Автор: Holm, Nicholas (massey University, New Zealand) Название: Advertising and consumer society ISBN: 1032181362 ISBN-13(EAN): 9781032181363 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Нет в наличии.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 4890.00 р. 6986.00-30% Наличие на складе: Есть (2 шт.) Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Johansen Название: Relational Political Marketing in Party-Centred Democracies ISBN: 1138117188 ISBN-13(EAN): 9781138117181 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marketing. Such approaches are founded on the assumption that all markets are driven exclusively by exchange dynamics and this has in turn rendered the most basic workings of co-production and participation-oriented party-centred political systems theoretically invisible. The author starts by providing a thorough and wide-ranging critical assessment of the theoretical underpinnings of the contemporary political marketing literature and its market-based political science antecedents. Using a relationship marketing perspective the author goes on to offer a re-conceptualisation of these political spheres in terms of 'markets' which addresses the theoretical inadequacies of prior research. She closes by examining some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties. This book is essential reading to all those interested in party-centred politics and political marketing, as well as democratic theorists and students of political theory in general.
Автор: T. Sheffield Название: The Religious Dimensions of Advertising ISBN: 1349535451 ISBN-13(EAN): 9781349535453 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This groundbreaking work explores media scholar Sut Jhally`s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim`s description of objects as totems.
Автор: Ivana Bu?ljeta Banks; Patrick De Pelsmacker; Shint Название: Advances in Advertising Research (Vol. V) ISBN: 3658081317 ISBN-13(EAN): 9783658081317 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.
Автор: Hopkins, Claude C. Название: Scientific advertising ISBN: 1616403934 ISBN-13(EAN): 9781616403935 Издательство: Неизвестно Рейтинг: Цена: 3493.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: - how advertising laws are established - the importance of just salesmanship - why businesses must offer service - mail order advertising: what it teaches - what makes headlines effective - understanding customer psychology - how to use art in advertising - how to use samples - the best way to test campaigns - the impact of negative advertising - and much more. American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.
Автор: Sara Rosengren; Micael Dahl?n; Shintaro Okazaki Название: Advances in Advertising Research (Vol. IV) ISBN: 3658023643 ISBN-13(EAN): 9783658023645 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012.
In recent years, scholars have argued that the ability of people to choose which channel they want to watch means that television news is just preaching to the choir, and doesn't change any minds. However, this book shows that the media still has an enormous direct impact on American society and politics.
While past research has emphasized the indirect effects of media content on attitudes - through priming or framing, for instance - Dan Cassino argues that past data on both the public opinion and the media side wasn't detailed enough to uncover it. Using a combination of original national surveys, large scale content analysis of news coverage along with data sets as disparate as FBI gun background checks and campaign contribution records, Cassino discusses why it's important to treat different media sources separately, estimating levels of ideological bias for television media sources as well as the differences in the topics that the various media sources cover. Taking this into account proves that exposure to some media sources can serve to actually make Americans less knowledgeable about current affairs, and more likely to buy into conspiracy theories.
Even in an era of declining viewership, the media - especially Fox News - are shaping our society and our politics. This book documents how this is happening, and shows the consequences for Americans. The quality of journalism is more than an academic question: when coverage focuses on questionable topics, or political bias, there are consequences.
Автор: Bailey, Cassandra M. Schmidt, Dana M. Название: Pay attention! ISBN: 1637422644 ISBN-13(EAN): 9781637422649 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3385.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.The result is the one thing all brands need today: Sustained attention from the people who matter most.
Описание: Social media influencers rule the world!Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build their brands. From music to gaming; from fashion to sports; from wellness to lifestyle branding there are more than 50 million people calling themselves "creators" and many are influencers amassing a highly engaged community. For brands, what are the most effective ways to identify and cultivate influencers and support content creation?This book is for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies. Perfect for brand managers and agency professionals, up and coming influencers, and students wanting to enter this exciting field of marketing, this book combines practical advice and examples with an overview of the academic insights to date. Topics include creators and the creator economy, typology of influencers, how to work with them, considerations for campaign design and implementation.Celebrity 2.0: The Role of Social Media Influencer Marketing to Build Brands is a great primer to the influencer marketing ecosystem and the influencer marketing relationship framework to learn how content marketing, native advertising and content marketing all come together.
Автор: Katz, Helen Название: The media handbook ISBN: 0367775565 ISBN-13(EAN): 9780367775568 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
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