Автор: Holm, Nicholas (massey University, New Zealand) Название: Advertising and consumer society ISBN: 1032181362 ISBN-13(EAN): 9781032181363 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Нет в наличии.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.
Автор: Kirsten Adams , Daniel Kreiss Название: Power in Ideas ISBN: 1108948103 ISBN-13(EAN): 9781108948104 Издательство: Cambridge Academ Рейтинг: Цена: 2851.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Element argues that understanding media and democracy requires an analytical framework that takes seriously the role of ideas in political life and communication. Using three case studies, we trace the landscapes within which these ideas emerged and were articulated within, the fields they travelled across, and how they became powerful.
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 4890.00 р. 6986.00-30% Наличие на складе: Есть (2 шт.) Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Olmastroni Название: Framing War ISBN: 1138286249 ISBN-13(EAN): 9781138286245 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Most research on framing has focused on media and elite frames: the ways that the mass media and politicians present information about issues and events to the public. Until now, the process by which citizens’ opinions may affect the initial frame-building process has been largely ignored. The two-way flow of influence between public opinion and decision-makers has been analyzed more from a top-down than a bottom-up perspective. Olmastroni addresses this issue by introducing a cyclical model of framing. Additionally, most empirical studies on media framing have centered on the United States. Olmastroni’s text seeks to overcome this limitation of prior research by examining different types of framing in three different countries. Framing War uses the recent war on Iraq as a case study, focusing on the elite and media framing of this event in order to examine the interaction between the political elite and the mass public in three Western democracies—France, Italy, and the US—during the early and on-going stages of the military crisis. The book analyzes whether and, potentially, the extent to which decision-makers tracked and responded to public opinion in presenting their foreign policy choices. It examines the strategies and approaches that governments potentially adopted to influence public opinion towards either the need for or the lack of need for a military intervention. By representing the framing paradigm as a cycle, Olmastroni shows how each actor within the system (i.e., government and other elites, news media, and public opinion) is linked to the others and contributes to the final representation of an issue. In contrast with other theoretical perspectives of framing, this book states that the framing influence does not only proceed from the government to the public, but it often moves at the same level of the system, with each actor playing different roles. Olmastroni’s insights on framing are significant for researchers in international relations, political communication, public opinion, comparative politics, and political psychology, as well as policy analysts, journalists, and commentators.
Автор: Hendershot, Angie (the University Of Kansas, Usa) Loewen, Lisa (the University Of Kansas, Usa) Marsh, Charles Guth, David W. (university Of Kansas, Us Название: Strategic writing ISBN: 1032461063 ISBN-13(EAN): 9781032461069 Издательство: Taylor&Francis Рейтинг: Цена: 12248.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Johnson, Fern L. Название: Imaging in Advertising ISBN: 0415978823 ISBN-13(EAN): 9780415978828 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Graakjaer Название: Analyzing Music in Advertising ISBN: 1138781088 ISBN-13(EAN): 9781138781085 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Автор: Cauberghe Название: Advances in Advertising Research IX ISBN: 3658226803 ISBN-13(EAN): 9783658226800 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).
Автор: Trevisan, Filippo (american University, Usa) Название: Disability rights advocacy online ISBN: 036700027X ISBN-13(EAN): 9780367000271 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Disability rights advocates in the United Kingdom and the United States recently embraced new media technologies in unexpected and innovative ways. This book sheds light on this process of renewal and asks whether the digitalisation of disability rights advocacy can help re-configure political participation into a more inclusive experience for disabled Internet users, enhancing their stakes in democratic citizenship. Through the examination of social media content, Web link analysis, and interviews with leading figures in grassroots groups on both sides of the Atlantic, Filippo Trevisan reveals the profound impact that the Internet has had on disability advocacy in the wake of the austerity agenda that followed the 2008 global financial crisis. In Britain, a new, tech-savvy generation of young disabled self-advocates has emerged from this process. The role of social media platforms such as Facebook in helping politically inexperienced users make sense of complex policy changes through the use of personal stories is discussed also. In addition, this book explains why British disability advocates adopted more innovative and participatory strategies compared to their American counterparts when faced with similar policy crises. This book reviews the implications of this unexpected digital transformation for the structure of the disability rights movement, its leadership, and the opportunity for disabled citizens to participate fully in democratic politics vis-a-vis persisting Web access and accessibility barriers. An original perspective on the relationship between disability and the Internet, and an indispensable read for scholars wishing to contextualize and enrich their knowledge on digital disability rights campaigns vis-a-vis the broader ecology of policymaking.
Автор: Dagnino, Gloria Название: Branded entertainment and cinema ISBN: 1032337524 ISBN-13(EAN): 9781032337524 Издательство: Taylor&Francis Рейтинг: Цена: 3061.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
Автор: Dobrev, Zhecho Название: Big miss ISBN: 1637422563 ISBN-13(EAN): 9781637422564 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3385.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice–thus are missing the biggest driver of profitable customer behavior!What are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want?In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice–thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?In this book, the author provides business leaders with a practical framework for how to embed emotions in their business practices, which includes learning how to:Discover the difference between what customers say and doCreate a data-based strategy around specific emotionsUse customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI…and much more.Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.
Автор: Katz, Helen (publicis Groupe, Usa) Название: The media handbook ISBN: 1032007877 ISBN-13(EAN): 9781032007878 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
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