The Religious Dimensions of Advertising, T. Sheffield
Автор: Ingomar Kloss; M. Abe; R. Hugo-Burrows; D. Caumont Название: Advertising Worldwide ISBN: 3642632068 ISBN-13(EAN): 9783642632068 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
Автор: Robert East Название: The Effect of Advertising and Display ISBN: 1441953736 ISBN-13(EAN): 9781441953735 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.
Автор: Gary M. Erickson Название: Dynamic Models of Advertising Competition ISBN: 1461353602 ISBN-13(EAN): 9781461353607 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models.
Автор: Ingomar Kloss Название: More Advertising Worldwide ISBN: 3642534708 ISBN-13(EAN): 9783642534706 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states.
Автор: Gary M. Erickson Название: Dynamic Models of Advertising Competition ISBN: 0792391462 ISBN-13(EAN): 9780792391463 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.
Автор: Philip Hanson Название: Advertising and Socialism ISBN: 1349020389 ISBN-13(EAN): 9781349020386 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: M. Moskowitz Название: Testimonial Advertising in the American Marketplace ISBN: 1349379298 ISBN-13(EAN): 9781349379293 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction; M.Moskowitz & M.Schweitzer Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsy in Britain; S.B.Johnson 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law; M.Pettit 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape; M.Moskowitz 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century; E.Slavishak 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market; M.Schweitzer 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s; V.Howard 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944; D.Padurano 'For Us, By Us': Hip Hop Fashion, Commodity Blackness and the Culture of Emulation; M.Rizzo
Автор: Christodoulides Название: Advances in Advertising Research (Vol. VII) ISBN: 3658152192 ISBN-13(EAN): 9783658152192 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Описание: Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study’s findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women.
Автор: Arora Название: Advertising Confluence ISBN: 1137492244 ISBN-13(EAN): 9781137492241 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
