Автор: Ivana Bu?ljeta Banks; Patrick De Pelsmacker; Shint Название: Advances in Advertising Research (Vol. V) ISBN: 3658140909 ISBN-13(EAN): 9783658140908 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.
Автор: Gerhard Aust Название: Vertical Cooperative Advertising in Supply Chain Management ISBN: 3319384422 ISBN-13(EAN): 9783319384429 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.
Автор: Ingomar Kloss; M. Abe; R. Hugo-Burrows; D. Caumont Название: Advertising Worldwide ISBN: 3642632068 ISBN-13(EAN): 9783642632068 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.
Автор: Philip Hanson Название: Advertising and Socialism ISBN: 1349020389 ISBN-13(EAN): 9781349020386 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Gary M. Erickson Название: Dynamic Models of Advertising Competition ISBN: 0792391462 ISBN-13(EAN): 9780792391463 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.
Автор: Peeter Verlegh; Hilde Voorveld; Martin Eisend Название: Advances in Advertising Research (Vol. VI) ISBN: 3658140828 ISBN-13(EAN): 9783658140823 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).
Автор: Peeter Verlegh; Hilde Voorveld; Martin Eisend Название: Advances in Advertising Research (Vol. VI) ISBN: 3658105577 ISBN-13(EAN): 9783658105570 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).
Автор: Gerhard Aust Название: Vertical Cooperative Advertising in Supply Chain Management ISBN: 3319116258 ISBN-13(EAN): 9783319116259 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.
Автор: Ivana Bu?ljeta Banks; Patrick De Pelsmacker; Shint Название: Advances in Advertising Research (Vol. V) ISBN: 3658081317 ISBN-13(EAN): 9783658081317 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.
Автор: Vesna Zabkar; Martin Eisend Название: Advances in Advertising Research VIII ISBN: 3658187301 ISBN-13(EAN): 9783658187309 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.
Автор: Morales Название: Marketing without Advertising ISBN: 1138212709 ISBN-13(EAN): 9781138212701 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
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