Advances in Advertising Research VIII, Vesna Zabkar; Martin Eisend
Автор: Fletcher Winston Название: Advertising: A Very Short Introduction ISBN: 0199568928 ISBN-13(EAN): 9780199568925 Издательство: Oxford Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Автор: Morales Название: Marketing without Advertising ISBN: 1138212709 ISBN-13(EAN): 9781138212701 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
Автор: Peeter Verlegh; Hilde Voorveld; Martin Eisend Название: Advances in Advertising Research (Vol. VI) ISBN: 3658140828 ISBN-13(EAN): 9783658140823 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).
Автор: Christodoulides Название: Advances in Advertising Research (Vol. VII) ISBN: 3658152192 ISBN-13(EAN): 9783658152192 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Автор: Ed Diener; Don Rahtz Название: Advances in Quality of Life Theory and Research ISBN: 9401058598 ISBN-13(EAN): 9789401058599 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book is broken into three sections: the first section presenting material on broad theories of subjective well- being, the second section covering how work and income are related to subjective well-being, and the third section containing one chapter on health and one on political representation.
Автор: Gunter Название: Food Advertising ISBN: 3319407058 ISBN-13(EAN): 9783319407050 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
Автор: Kelly-Holmes Название: Advertising as Multilingual Communication ISBN: 0230217060 ISBN-13(EAN): 9780230217065 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Описание: This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.
Автор: Arora Название: Advertising Confluence ISBN: 1137492244 ISBN-13(EAN): 9781137492241 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.
Автор: Gerhard Aust Название: Vertical Cooperative Advertising in Supply Chain Management ISBN: 3319384422 ISBN-13(EAN): 9783319384429 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.
Автор: Ingomar Kloss Название: More Advertising Worldwide ISBN: 3642534708 ISBN-13(EAN): 9783642534706 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With contributions by numerous experts
Автор: Philip Hanson Название: Advertising and Socialism ISBN: 1349020389 ISBN-13(EAN): 9781349020386 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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