Advertising Worldwide, Ingomar Kloss; M. Abe; R. Hugo-Burrows; D. Caumont

Автор: Ingomar Kloss
Название: More Advertising Worldwide
ISBN: 3642534708 ISBN-13(EAN): 9783642534706
Издательство: Springer
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Цена: 6986.00 р.
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Описание: With contributions by numerous experts

Автор: Peeter Verlegh; Hilde Voorveld; Martin Eisend
Название: Advances in Advertising Research (Vol. VI)
ISBN: 3658105577 ISBN-13(EAN): 9783658105570
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Автор: Ivana Bu?ljeta Banks; Patrick De Pelsmacker; Shint
Название: Advances in Advertising Research (Vol. V)
ISBN: 3658081317 ISBN-13(EAN): 9783658081317
Издательство: Springer
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Цена: 9141.00 р.
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Описание: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.

Автор: Gary M. Erickson
Название: Dynamic Models of Advertising Competition
ISBN: 1461353602 ISBN-13(EAN): 9781461353607
Издательство: Springer
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Цена: 13974.00 р.
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Описание: I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models.

Автор: Philip Hanson
Название: Advertising and Socialism
ISBN: 1349020389 ISBN-13(EAN): 9781349020386
Издательство: Springer
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Цена: 11179.00 р.
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Автор: Gary M. Erickson
Название: Dynamic Models of Advertising Competition
ISBN: 0792391462 ISBN-13(EAN): 9780792391463
Издательство: Springer
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Цена: 18167.00 р.
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Описание: Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.

Автор: Ivana Bu?ljeta Banks; Patrick De Pelsmacker; Shint
Название: Advances in Advertising Research (Vol. V)
ISBN: 3658140909 ISBN-13(EAN): 9783658140908
Издательство: Springer
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Цена: 9141.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.

Автор: Gerhard Aust
Название: Vertical Cooperative Advertising in Supply Chain Management
ISBN: 3319384422 ISBN-13(EAN): 9783319384429
Издательство: Springer
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Цена: 11179.00 р.
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Описание: In this book methods from Operations Research and Game Theory are used to determine companies` profit-maximizing strategies related to pricing and (cooperative) advertising.

Автор: Peeter Verlegh; Hilde Voorveld; Martin Eisend
Название: Advances in Advertising Research (Vol. VI)
ISBN: 3658140828 ISBN-13(EAN): 9783658140823
Издательство: Springer
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Цена: 10480.00 р.
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Описание: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Автор: Vesna Zabkar; Martin Eisend
Название: Advances in Advertising Research VIII
ISBN: 3658187301 ISBN-13(EAN): 9783658187309
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.

Автор: Morales
Название: Marketing without Advertising
ISBN: 1138212709 ISBN-13(EAN): 9781138212701
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

Автор: Robert East
Название: The Effect of Advertising and Display
ISBN: 1441953736 ISBN-13(EAN): 9781441953735
Издательство: Springer
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Цена: 15372.00 р.
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Описание: Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.