Advertising and New Media, Spurgeon, Christina

Название: Evaluation in Advertising Reception
ISBN: 1349468363 ISBN-13(EAN): 9781349468362
Издательство: Springer
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Цена: 4890.00 р. 6986.00 -30%
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Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Название: Epica Book 31
ISBN: 1350024716 ISBN-13(EAN): 9781350024717
Издательство: Bloomsbury Academic
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Цена: 11088.00 р.
Наличие на складе: Поставка под заказ.

Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short
Название: Strategic Writing
ISBN: 1138037109 ISBN-13(EAN): 9781138037106
Издательство: Taylor&Francis
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Цена: 16078.00 р.
Наличие на складе: Нет в наличии.

Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Автор: Fletcher Winston
Название: Advertising: A Very Short Introduction
ISBN: 0199568928 ISBN-13(EAN): 9780199568925
Издательство: Oxford Academ
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Цена: 1582.00 р.
Наличие на складе: Поставка под заказ.

Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Автор: Ceron, Andrea,
Название: Politics and Big Data
ISBN: 0367194554 ISBN-13(EAN): 9780367194550
Издательство: Taylor&Francis
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Цена: 5664.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The importance of social media as a way to monitor an electoral campaign is well established. The authors carry out a meta-analysis of the existing literature to show the conditions under which social media-based electoral forecasts prove most accurate while new case studies from France, Italy and the United States demonstrate how much more accurate `Sentiment Analysis` can prove.

Автор: Yoon, Hyunsun (Catherine)
Название: Branded Entertainment in South Korea
ISBN: 0367205319 ISBN-13(EAN): 9780367205317
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

Название: Lights, camera, campaign!
ISBN: 0820468312 ISBN-13(EAN): 9780820468310
Издательство: Peter Lang
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Цена: 9725.00 р.
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Описание: This book offers a range of perspectives on European integration from different scientific disciplines. It aims to give its readers the opportunity to look at European integration from various scientific angles, such as history, political science, philosophy of science, economics, legal theory, social ontology, and evolutionary psychology.

Автор: Cheney-Lippold John
Название: We Are Data: Algorithms and the Making of Our Digital Selves
ISBN: 1479857599 ISBN-13(EAN): 9781479857593
Издательство: Mare Nostrum (Eurospan)
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Цена: 12289.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist it Algorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us and even who our friends are. These complex configurations not only form knowledge and social relationships in the digital and physical world, but also determine who we are and who we can be, both on and offline.  Algorithms create and recreate us, using our data to assign and reassign our gender, race, sexuality, and citizenship status. They can recognize us as celebrities or mark us as terrorists. In this era of ubiquitous surveillance, contemporary data collection entails more than gathering information about us. Entities like Google, Facebook, and the NSA also decide what that information means, constructing our worlds and the identities we inhabit in the process. We have little control over who we algorithmically are. Our identities are made useful not for us—but for someone else.  Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically-constructed world.    

Автор: Ceron
Название: Politics and Big Data
ISBN: 1472466667 ISBN-13(EAN): 9781472466662
Издательство: Taylor&Francis
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Цена: 24499.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The importance of social media as a way to monitor an electoral campaign is well established. The authors carry out a meta-analysis of the existing literature to show the conditions under which social media-based electoral forecasts prove most accurate while new case studies from France, Italy and the United States demonstrate how much more accurate `Sentiment Analysis` can prove.

Автор: Kelley, Larry D. Sheehan, Kim Jugenheimer, Donald W.
Название: Advertising media workbook and sourcebook
ISBN: 0765640945 ISBN-13(EAN): 9780765640949
Издательство: Taylor&Francis
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Цена: 10104.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

Автор: Berman Margo
Название: Blueprint for Strategic Advertising
ISBN: 0765646587 ISBN-13(EAN): 9780765646583
Издательство: Taylor&Francis
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Цена: 7654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book`s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again.

Название: Political Communication in Real Time
ISBN: 1138949418 ISBN-13(EAN): 9781138949416
Издательство: Taylor&Francis
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Цена: 9645.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods do not capture this changed, dynamic environment. Early studies that guided the way for the study of political communication took place at a time when the media environment changed dramatically. Transistors and FM radio, television and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has changed again with digital innovations. It is time to recognize emerging ways of knowing how communication works.

This book provides the first real assessment of methods used to study the new digital media environment. It features eleven chapters authored by leading researchers in the field using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-- pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, Google, and Twitter show how the approach is being innovatively used in the field.

"

Political Communication in Real Time" is a welcomed addition to the growing field of interest in "big data" and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a constant process, so theories, applications, and cognitive models of such communication require continuous measures and methods."