Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 9349.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Автор: Langham, Tony Название: Reputation management ISBN: 1787566102 ISBN-13(EAN): 9781787566101 Издательство: Emerald Рейтинг: Цена: 3860.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
Автор: Whatmough, Danny Название: Digital pr ISBN: 1787566226 ISBN-13(EAN): 9781787566224 Издательство: Emerald Рейтинг: Цена: 3454.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The digital revolution has caused a seismic shift in the PR industry. It`s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we`ve been, where we are and where we`re going. It`s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
Название: Public relations and the power of creativity ISBN: 1787692922 ISBN-13(EAN): 9781787692923 Издательство: Emerald Рейтинг: Цена: 16057.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Автор: James, Melanie (university Of Newcastle, Australia) Название: Positioning theory and strategic communication ISBN: 1138497363 ISBN-13(EAN): 9781138497368 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.
Описание: Let`s Talk Society - and the society were talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
Автор: Bonime-blanc, Andrea Название: Reputation risk handbook ISBN: 1910174300 ISBN-13(EAN): 9781910174302 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis. It will help you identify ways in which reputation risk can impact bottom line, and then show you how to set up a framework for turning that risk into an opportunity for good, sustainable business.
Reputation risk is a strategic risk and a potentially material risk, all the more so in the "age of hyper-transparency." This needs to be clearly understood by both management and boards of directors so that the people tasked with reputation risk have the support they need to align their reputation risk management with business strategy and planning. The Reputation Risk Handbook provides a clear framework to identify, manage and resolve reputation risk, including: a clear description of what reputation risk is and how it fits within the pantheon of corporate and institutional risk and strategic management; a practical process for creating early warning systems and on-going management and monitoring of reputation risks; techniques for aligning reputation risk management with business strategy and business planning; several case studies, including examples of when reputation risk management has gone wrong; examples of how to manage specific reputation risks successfully or deal with a reputation risk crisis.
The Reputation Risk Handbook is not just for practitioners - those who manage risk and reputation directly - but for those who have oversight of risk management - namely boards, their committees and the c-suite. In addition to a framework for practitioners, the book provides specific suggestions for boards, including questions to ask management and what to look for within their organizations.
Автор: Frank Jefkins Название: Public Relations for Marketing Management ISBN: 0333359151 ISBN-13(EAN): 9780333359150 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kolah Название: Improving the Performance of Sponsorship ISBN: 0415637880 ISBN-13(EAN): 9780415637886 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah`s Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.
Автор: Graham, Phil Название: Strategic communication, corporatism, and eternal crisis ISBN: 1138636290 ISBN-13(EAN): 9781138636293 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI's techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI's influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the "globalisation" project of the mid-1990s.
Автор: Ames, Carol Название: Entertainment public relations ISBN: 1433130548 ISBN-13(EAN): 9781433130540 Издательство: Peter Lang Рейтинг: Цена: 9364.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR cycles connect strategy to benchmarks in product development, production, and distribution, as well as to seasons and industry events.
Chapters focus on the basics and challenges of successful public relations for: blockbuster movies; independent films; network, syndicated, and streaming television; personal publicity and celebrity representation; award events; music; video games; sports; and tourism. Also discussed are charity tie-ins, public service campaigns, and corporate public relations, as well as the use of digital and social media for two-way conversations with audiences.
Sidebars give examples and instructions for writing effective entertainment media releases, media alerts, press statements, pitches, PSAs, social media postings, and campaign proposals. Other sidebars analyze the ways industry organizations use events such as the Academy Awards and the Super Bowl to build public awareness and place their industries at the center of popular culture.
This book is a valuable resource for those who already know the basic strategies, tactics, and tools of PR and for those who want to learn them in the context of the rapidly changing field of entertainment and tourism marketing.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
