Описание: Does patriotic pride inevitably develop into nationalistic aggression? Is this exacerbated by the global outreach of the media? This book tackles these questions, from Europe, the US and post-Soviet Russia, and intends to probe the overlaps between national and racial pride, propaganda, political power and the press.
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 4890.00 р. 6986.00-30% Наличие на складе: Есть (2 шт.) Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Yoon, Hyunsun (Catherine) Название: Branded Entertainment in South Korea ISBN: 0367205319 ISBN-13(EAN): 9780367205317 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Нет в наличии.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Автор: Foret Franзois, Hino Airo Название: Value Politics in Japan and Europe ISBN: 0367551276 ISBN-13(EAN): 9780367551278 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explains the increasing importance of value politics in Europe and Japan, shedding light on various arenas: social values; parties, elections and politics; public action, private sector and law; identity politics and religion; media and public spheres.
Автор: Keane, Michael Название: Television Across Asia ISBN: 0415546273 ISBN-13(EAN): 9780415546270 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Beumers, Birgit Название: Globalisation, Freedom and the Media after Communism ISBN: 0415508819 ISBN-13(EAN): 9780415508810 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Stevenson Название: The Transformation of the Media ISBN: 1138166588 ISBN-13(EAN): 9781138166585 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The changing pattern of contemporary media is one of the most striking and important transformations of our age. This major new work seeks to understand the implications of a series of mediated processes in relation to public cultures and modern identities. In The Transformation of the Media the author leads the reader through a number of complex theoretical issues, connecting the nature of modern communication to the affects this has on our common moral and ethical lives. Most significantly, he argues that a number of perspectives as diverse as Marxism, post-modernism, liberalism, communitarianism and technological determinism can all be found wanting in this regard.
The Transformation of the Media attempts to situate the media, and more theoretical concerns, within a broad sociological framework. The volume adds to our shared understanding of the media's relation to contemporary cultural transformations including globalisation, the development of informational capitalism, the changing nature of the public sphere and the impact of new social movements. More specifically, through a discussion of the 'new media order' and the Rwandan genocide a critical prism is held up to existing debates concerning the globalisation of the media.
Key features:
an extremely topical and accessible analysis of the media's implications for
contemporary cultural transformations
combines a theoretical and empirical approach
presents complex theoretical ideas in an accessible way
This book will be essential reading for students studying globalisation, the global media, new media technology, identity and cultural development in cultural studies, media studies, and sociology and politics courses.
Автор: Ciochetto, Lynne Название: Globalisation and Advertising in Emerging Economies ISBN: 0415562007 ISBN-13(EAN): 9780415562003 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Нет в наличии.
Автор: Ciochetto, Lynne Название: Globalisation and Advertising in Emerging Economies ISBN: 1138014214 ISBN-13(EAN): 9781138014213 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Нет в наличии.
Автор: John Sinclair Название: Advertising, the Media and Globalisation: A World in Motion ISBN: 0415668824 ISBN-13(EAN): 9780415668828 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.
Автор: Fletcher Winston Название: Advertising: A Very Short Introduction ISBN: 0199568928 ISBN-13(EAN): 9780199568925 Издательство: Oxford Academ Рейтинг: Цена: от 1138.00 р. Наличие на складе: Есть
Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
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