Автор: O`Donnell, Aoife Название: Public Relations and Communications ISBN: 1032182903 ISBN-13(EAN): 9781032182902 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Cornelissen, Joep P. Название: Corporate communication ISBN: 1529600022 ISBN-13(EAN): 9781529600025 Издательство: Sage Publications Рейтинг: Цена: 7760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been fully updated to include:
•changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams •the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok •the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Автор: Wheeler, Adrian Название: Writing for the media ISBN: 1787566145 ISBN-13(EAN): 9781787566149 Издательство: Emerald Рейтинг: Цена: 2844.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to get better results from the stories you offer the media. How to use journalists` own writing rules; research and interviews; composition and structure; media language and style; headlines and leads; quotes; self-editing. Special sections on writing for screens, using photography/video/infographics and pitching stories to the media.
Описание: Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is a primer text that helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences.Students are first introduced to the practice of public relations along with models, approaches, and career options. The text discusses writing mechanics, the need for good writing, and writing tone, as well as the importance of word choice, grammar, punctuation, and the process of editing, refining, and rewriting. The final chapter provides templates for business letters, press releases, web copy, and social media outlets.Successfully combining instruction on writing mechanics with an understanding of the demands of writing for public relations, Brief, Concise, and Clear is well suited to courses in the field, as well as those in advertising, marketing, and general business.
Название: Public Relations and Participatory Culture ISBN: 0367359014 ISBN-13(EAN): 9780367359010 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.
Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
Описание: Should we regulate artificial intelligence? Can we? From self-driving cars and high-speed trading to algorithmic decision-making, the way we live, work, and play is increasingly dependent on AI systems. This book examines how our laws are dealing with AI, as well as what additional rules and institutions are needed.
Автор: Bernays Edward L. Название: Public Relations ISBN: 0806114576 ISBN-13(EAN): 9780806114576 Издательство: Неизвестно Цена: 6196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Автор: Greaves-Venzen Gail-Ann Название: Oral Communication: A Lecture Guide ISBN: 151652974X ISBN-13(EAN): 9781516529742 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 6765.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Oral Communication: A Lecture Guide provides students with a comprehensive yet accessible guide to effective communication and public speaking. The texts help readers understand their role, as well as the role of their audience, during the communication process. With this new knowledge, students learn how to present concepts and share ideas with confidence and efficacy.The book begins by introducing students to the concept of communication, highlighting that communication is a complicated, shared process that is composed of many variables and elements. Proceeding chapters teach readers how to prepare for a public address, organize a presentation to achieve maximum audience understanding and impact, and strategically practice the delivery of a speech. Additional topics include the disadvantages of memorizing a speech word-for-word, the impact of nonverbal communication on an address, and the advantages and disadvantages of different types of speeches or presentations. The text closes with a chapter dedicated to presentational aids and how their correct use can maintain audience engagement and increase understanding.Oral Communication is ideal for undergraduate courses in public relations, broadcast and radio journalism, and communication studies.
Описание: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Описание: The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics.After a brief introduction to the discipline, the book presents students with public relations research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing, crisis communications, and social media. Students learn the importance of strategic planning and how to approach situational analyses, external audits, and data analyses. The book concludes with an examination of the future of public relations and the role of future practitioners.The Fundamentals of Public Relations is an ideal textbook for foundational courses in public relations, marketing, and advertising.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
