Автор: Harold L. Vogel Название: Entertainment Industry Economics: A Guide for Financial Analysis ISBN: 1108493084 ISBN-13(EAN): 9781108493086 Издательство: Cambridge Academ Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A valuable resource for financial analysts, economists, industry executives, legislators, and journalists. Accessible to students, it can also form the basis for graduate or undergraduate courses ranging from applied media economics to management in television, communications, sports, and performing arts.
Автор: Yoon, Hyunsun (Catherine) Название: Branded Entertainment in South Korea ISBN: 0367205319 ISBN-13(EAN): 9780367205317 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
Автор: Sierra, Wendi (texas Christian University, Usa) Название: Todd howard ISBN: 1501350951 ISBN-13(EAN): 9781501350955 Издательство: Bloomsbury Academic Рейтинг: Цена: 11880.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The newest addition to our Influential Video Game Designers series explores the work of Todd Howard, executive producer at Bethesda Studios, known for how he consistently pushes the boundaries of open-world gaming and player agency.
Howard's games create worlds in which players can design their own characters and tell their own stories. While many games tell the story of the game's main character, Todd Howard's worldbuilding approach to game design focuses more on telling the story of the game's world, whether it be the high fantasy environments of the Elder Scrolls series or the post-apocalyptic wasteland of the Falloutseries. This focus on sculpting the world allows for remarkable amounts of player freedom and choice in an expansive game environment by creating a landscape rich with open opportunity.
Drawing on both academic discussions of narrative, world design, and game design, as well as on officially released interviews, speeches, and presentations given by Howard and other designers at Bethesda Games, Wendi Sierra highlights three core areas set Howard's design perspective apart from other designers: micronarratives, iterative design, and the sharing of design tools. Taken as a whole, these three elements demonstrate how Howard has used a worldbuilding perspective to shape his games. In doing so, he has impacted not only Bethesda Studios, but also the landscape of game design itself.
Автор: Coville, Gary Lucanio, Patrick Название: Jack the ripper ISBN: 0786440457 ISBN-13(EAN): 9780786440450 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4744.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The identity of Jack the Ripper has consumed public curiosity since he first tormented the East End of London in 1888. Numerous theories have been offered as to the Ripper`s identity, but a definitive answer has always been elusive. This work surveys the literary, film, television, and radio treatments of Jack the Ripper and his crimes.
Название: Chinese Entertainment ISBN: 1138377287 ISBN-13(EAN): 9781138377288 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Richly illustrated with original photographs, this book examines Chinese entertainment ranging from film and opera to rock and tourism, on the mainland and outside it, in the Chinese diaspora. This book was originally published as a special issue of Visual Anthropology.
Описание: The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.
Автор: Gulsah Sar? Название: Gender and Diversity Representation in Mass Media ISBN: 1799801284 ISBN-13(EAN): 9781799801283 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Perspectives on gender and gender expectations can vary from culture to culture. These perspectives are variable and can change over time or due to a societal crisis. Media representations of gender identities portray essential patterns and definitions that help define the culture they are presented within, as well as influence perceptions and stereotypes on gender and gender roles. Gender and Diversity Representation in Mass Media is an essential research book that examines social gender representations in mass media with respect to cultural variety and is indicative of expectations and stereotypes of specific genders or gender identities within a specific culture. Featuring a wide range of topics such as gender politics, transmedia, and masculinity, this book is essential for academics, sociologists, communications practitioners, industry professionals, producers, editors, marketers, students, researchers, social activists, and policymakers.
Описание: Presents the latest scholarly research on the stimulation and implementation of creative thinking in academic and professional environments. Highlighting the foundations of creativity from theoretical and neuroscientific perspectives, this book is ideally designed for academics, professionals, educators, and practitioners.
Автор: Kerstin Fr?hlich Название: Innovationssysteme der TV-Unterhaltungsproduktion ISBN: 3531169513 ISBN-13(EAN): 9783531169514 Издательство: Springer Рейтинг: Цена: 7182.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ber die Innovationsf higkeit des Fernsehens wird gestritten. Zum einen formu- 1 lieren Medienjournalistinnen: "Kaum ein anderes Medium erfindet sich so schnell immer wieder neu wie das Fernsehen" (Brunst 2004: 30). Zum anderen herrscht die landl ufige Meinung, dass im Fernsehen 'eh immer nur das Gleiche' komme. Auch die Fernsehmacherinnen selbst sehen sich abwechselnd (und z. T. auch gleichzeitig) in einer "creative crisis" (Bennett-Jones 2007: 1) oder als berbringerinnen von "innovative m], moderne m] und besondere m] Fern- hen" (Bartl in Mantel 2006: 1). Insbesondere das deutsche Fernsehen wird ne- tiv beurteilt: "Unser Fernsehen ist am Ende. Beim Versuch, es allen recht zu machen, auf riskante Innovationen zu verzichten und einfach die Erfolge der restlichen Welt zu kopieren, ist das deutsche Fernsehen versehentlich mit dem Hintern an den Knopf f r den Selbstzerst rungsmechanismus gekommen" (Kalkofe 2007: 72). Dabei werden Innovationen sowohl auf der Unternehmensebene als auch aus gesamtwirtschaftlicher Sicht als die Quelle konomischer Entwicklung und wirtschaftlichen Wachstums betrachtet (Vahs/Buhrmester 2002: 5, 9; Heinlein 2004: 17; Wahren 2004: 13). Gerade f r Medien hat Innovativit t nochmals eine gesteigerte Bedeutung, denn es ist die Nachfrage nach Neuem, die die Medi- wirtschaft von anderen Industrien unterscheidet (Turow 1992: 184; Kiefer 2001: 200; Siegert et al. 2006: 43). Entsprechend haben Medien konominnen Inno- tionsmanagement als "one of the most critical areas of research for the field" (Mierzjewska/Hollifield 2006: 48) identifiziert.
Название: Entertainment Media and Politics ISBN: 1138822663 ISBN-13(EAN): 9781138822665 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The prominence of politically-themed entertainment is evident across the global media landscape. Given its popularity, it is important to gain a firm understanding of the mechanisms through which this diverse and multi-faceted content can generate democratic outcomes. In addition, it is essential to isolate and predict properly the strength of a given effect and the conditions under which a specific outcome will become evident. The works contained in this edited volume explore affect- and cognition-driven processes of influence, recognizing that humans are both emotional and rational beings. In addition, empirical evidence is offered to isolate and compare specific types of political entertainment media content (e.g., different types of satire) and citizens' proclivities for this content (e.g., a person's Affinity for Political Humor), in order to best understand the complex means by which entertainment media can generate political influence. Attention is also paid to expanding what can and should be defined as "political entertainment" media, which includes opinion-based political talk programming. The collection and its authors represent a global perspective to reflect the rise of political entertainment media as a global phenomenon.
This book was originally published as a special issue of Mass Communication and Society.
Автор: J. Deery Название: Consuming Reality ISBN: 1349350990 ISBN-13(EAN): 9781349350995 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Engaging in a comprehensive examination of reality TV`s advertising and promotional strategies, as well as the commodification of viewers, Consuming Reality dissects the unique and startling relation between mediation and consumption.
Автор: Mckee, Alan Название: Fun! ISBN: 1137491787 ISBN-13(EAN): 9781137491787 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It demonstrates that fun is at the heart of entertainment`s effects - entertainment both offers its consumers fun and provides them with the intellectual materials to think about the nature of fun.More than this, the book argues that entertainment shows us that fun - pleasure without purpose - is at the heart of living a good life.
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