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Models of Communication, Bergman, Mats


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Автор: Bergman, Mats
Название:  Models of Communication
ISBN: 9781032176765
Издательство: Taylor&Francis
Классификация:


ISBN-10: 1032176768
Обложка/Формат: Paperback
Страницы: 252
Вес: 0.35 кг.
Дата издания: 30.09.2021
Серия: Routledge studies in european communication research and education
Язык: English
Размер: 229 x 152
Читательская аудитория: Undergraduate
Подзаголовок: Theoretical and philosophical approaches
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Поставляется из: Европейский союз


Introducing Language and Intercultural Communication  2  new ed. ISBN 9781138481619

Автор: Jackson, Jane
Название: Introducing Language and Intercultural Communication 2 new ed. ISBN 9781138481619
ISBN: 1138481610 ISBN-13(EAN): 9781138481619
Издательство: Taylor&Francis
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Цена: 6123.00 р.
Наличие на складе: Нет в наличии.

Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.

Understanding intercultural communication

Автор: Holliday, Adrian (Canterbury Christchurch University, UK)
Название: Understanding intercultural communication
ISBN: 0815352395 ISBN-13(EAN): 9780815352396
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание:

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:

    • the positive contribution of people from diverse cultural backgrounds;
    • the politics of Self and Other which promote negative stereotyping;
    • the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.

Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
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Цена: 3008.00 р.
Наличие на складе: Поставка под заказ.

Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Intercultural Communication: A Critical Introduction

Автор: Piller Ingrid
Название: Intercultural Communication: A Critical Introduction
ISBN: 1474412912 ISBN-13(EAN): 9781474412919
Издательство: Bloomsbury Academic
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Цена: 4275.00 р.
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Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.

Computers, Communication And Mental Models

Автор: Day
Название: Computers, Communication And Mental Models
ISBN: 0748405437 ISBN-13(EAN): 9780748405435
Издательство: Taylor&Francis
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Цена: 13014.00 р.
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Описание: This study is a far-ranging, focused treatment of the cognitive and behavioural issues in computer-mediated communication, knowledge representation and computer-supported co-operative work.

Theories and Models of Communication

Автор: Paul Cobley, Peter J. Schulz
Название: Theories and Models of Communication
ISBN: 311029480X ISBN-13(EAN): 9783110294804
Издательство: Walter de Gruyter
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Цена: 9288.00 р.
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Описание: Open publication This unique volume offers an overview of the diversity in research on communication: including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation [with technical media].The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the de Gruyter Mouton multi-volume Handbooks of Communication Science.

Comparing Media Systems

Автор: Hallin
Название: Comparing Media Systems
ISBN: 0521835356 ISBN-13(EAN): 9780521835350
Издательство: Cambridge Academ
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Цена: 13939.00 р.
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Описание: An answer to the question first raised in the classic, `Why is the press as it is?`, examining the development of media systems in eighteen Western countries, and explaining why media systems evolved differently, and how their evolution can be understood within their political and historical context.

Media business models

Название: Media business models
ISBN: 1433131781 ISBN-13(EAN): 9781433131783
Издательство: Peter Lang
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Цена: 6921.00 р.
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Описание: The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model – a model based on the numbers of readers, viewers, and users which the mass media can «sell» in exchange for advertising revenue.
These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences.
Can media companies cope with these new circumstances and at the same time fulfill their traditional roles?
This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.
Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.

Evaluating public communication

Автор: Macnamara, Jim
Название: Evaluating public communication
ISBN: 1138228575 ISBN-13(EAN): 9781138228573
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

Communication Models for the Study of Mass Communications

Автор: Mcquail
Название: Communication Models for the Study of Mass Communications
ISBN: 1138146161 ISBN-13(EAN): 9781138146167
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Models of Communication

Название: Models of Communication
ISBN: 1138294551 ISBN-13(EAN): 9781138294554
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Models of Communication offers a timely reassessment of the significance of modelling in media and communication studies. From a rich variety of different perspectives, the collected essays explore the past, present, and future uses of communication models, in ordinary discourses concerning communication as well as in academic research.

Digital Value Migration in Media, ICT and Cultural Industries

Название: Digital Value Migration in Media, ICT and Cultural Industries
ISBN: 1138370126 ISBN-13(EAN): 9781138370128
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect the internal as well as external environment of media companies and industries as well as prosumers` consumption.


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