Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 4890.00 р. 6986.00-30% Наличие на складе: Есть (2 шт.) Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Автор: Holm, Nicholas (massey University, New Zealand) Название: Advertising and consumer society ISBN: 1032181362 ISBN-13(EAN): 9781032181363 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Поставка под заказ.
Описание: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces.
Автор: Tellis G Название: Effective Advertising ISBN: 0761922539 ISBN-13(EAN): 9780761922537 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Автор: Wixson Название: Bernard Shaw and Modern Advertising ISBN: 331978627X ISBN-13(EAN): 9783319786278 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.
Автор: van Dijk Jan AGM Название: Internet and Democracy in the Network Society ISBN: 0815363028 ISBN-13(EAN): 9780815363026 Издательство: Taylor&Francis Рейтинг: Цена: 3564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Underpinned by up-to-date literature, this important textbook is aimed at students and scholars of communication studies, political science, sociology, political communication, and international relations.
Автор: Lobato Ramon Название: Netflix Nations: The Geography of Digital Distribution ISBN: 1479804940 ISBN-13(EAN): 9781479804948 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4138.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging—including Netflix, the world’s largest subscription video-on-demand service. Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age. Netflix Nations addresses a fundamental tension in the digital media landscape – the clash between the internet’s capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users (“this video is not available in your region”); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix’s ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
Автор: Lobato Ramon Название: Netflix Nations: The Geography of Digital Distribution ISBN: 147984151X ISBN-13(EAN): 9781479841516 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11161.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging—including Netflix, the world’s largest subscription video-on-demand service. Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age. Netflix Nations addresses a fundamental tension in the digital media landscape – the clash between the internet’s capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users (“this video is not available in your region”); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix’s ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.
Автор: Naud Robert Название: Lights, Camera, Madison Avenue: The Golden Age of Advertising ISBN: 1476662339 ISBN-13(EAN): 9781476662336 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4990.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents an inside look at the production of 20th century television commercials. It begins with a review of advertising`s beginnings in the late 19th century and describes its development through the 1960s and early 1970s.
Название: Presidency and social media ISBN: 113808154X ISBN-13(EAN): 9781138081543 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings-both theoretical and practical-for students, researchers, journalists, and practitioners.
Автор: Li Название: Environmental Advertising in China and the USA ISBN: 041574413X ISBN-13(EAN): 9780415744133 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.
Автор: Snyder Название: Ethics in Advertising ISBN: 1138188980 ISBN-13(EAN): 9781138188983 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.
Автор: Taylor, Ian Название: Media relations of the anti-war movement ISBN: 113869598X ISBN-13(EAN): 9781138695986 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, Ian Taylor examines how a social movement, the anti-Iraq War movement in the UK, engaged with the media as a part of their campaigning against the invasion and occupation of Iraq.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
