Bernard Shaw and Modern Advertising, Wixson

Автор: Nicholas Holm
Название: Advertising and Consumer Society
ISBN: 1137471743 ISBN-13(EAN): 9781137471741
Издательство: Springer
Рейтинг:
Цена: 5487.00 р.
Наличие на складе: Поставка под заказ.

Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Автор: Baker C. Edwin
Название: Advertising and a Democratic Press
ISBN: 0691604932 ISBN-13(EAN): 9780691604930
Издательство: Wiley
Рейтинг:
Цена: 5069.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with

Автор: Li
Название: Bernard Shaw`s Bridges to Chinese Culture
ISBN: 3319410024 ISBN-13(EAN): 9783319410029
Издательство: Springer
Рейтинг:
Цена: 11878.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book explores the cultural bridges connecting George Bernard Shaw and his contemporaries, such as Charles Dickens and Arthur Miller, to China. Analyzing readings, adaptations, and connections of Shaw in China through the lens of Chinese culture, Li details the negotiations between the focused and culturally specific standpoints of eastern and western culture while also investigating the simultaneously diffused, multi-focal, and comprehensive perspectives that create strategic moments that favor cross-cultural readings.With sources ranging from Shaw's connections with his contemporaries in China to contemporary Chinese films and interpretations of Shaw in the digital space, Li relates the global impact of not only what Chinese lenses can reveal about Shaw's world, but how intercultural and interdisciplinary readings can shed new light on familiar and obscure works alike.

Название: Ethics In Advertising
ISBN: 1138188999 ISBN-13(EAN): 9781138188990
Издательство: Taylor&Francis
Рейтинг:
Цена: 7654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

Название: Advertising and public memory
ISBN: 1138934682 ISBN-13(EAN): 9781138934689
Издательство: Taylor&Francis
Рейтинг:
Цена: 23734.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This is the first scholarly collection to examine the social and cultural aspects of the worldwide interest in the faded remains of advertising signage (popularly known as `ghost signs`).

Автор: Snyder
Название: Ethics in Advertising
ISBN: 1138188980 ISBN-13(EAN): 9781138188983
Издательство: Taylor&Francis
Рейтинг:
Цена: 25265.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

Автор: McStay Andrew
Название: Digital Advertising
ISBN: 1137494344 ISBN-13(EAN): 9781137494344
Издательство: Springer
Рейтинг:
Цена: 4890.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.

Автор: Kelley, Larry D. Sheehan, Kim Jugenheimer, Donald W.
Название: Advertising media workbook and sourcebook
ISBN: 0765640945 ISBN-13(EAN): 9780765640949
Издательство: Taylor&Francis
Рейтинг:
Цена: 10104.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.