Описание: From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles -- particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.
Описание: This book contends that despite the divergent ideologies that inspire the Naxalite movement and Hindu extremism in India, it is possible to compare the two dissimilar violent movements and provides compelling arguments to do so, in drawing from extensive fieldwork across Jharkhand, Bihar, and participants in the 2002 riots in Gujarat.
Автор: Katz, Elihu Lazarsfeld, Paul F. Roper, Elmo Название: Personal influence ISBN: 1412805074 ISBN-13(EAN): 9781412805070 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld`s serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
Описание: The decisive role of Britain's wartime newspaper journalism in shaping public opinion and government policy has been majorly overlooked. Much of the existing historiography has framed Britain's newspapers as mouthpieces of state propaganda, readily conforming to the wishes of the wartime coalition. Tim Luckhurst challenges this through an analysis of illuminating and largely forgotten controversies which underscore the function the press held as guardians of democracy and propagators of dissenting opinion in British politics and society - from the overseas evacuation of children to the Allies' carpet bombing of German cities.
Reporting the Second World War is a timely and important intervention that duly recognises the place of national, regional and specialist titles in speaking truth to power in a democracy at war.
Автор: Allan Stuart Название: Citizen Witnessing ISBN: 074565195X ISBN-13(EAN): 9780745651958 Издательство: Wiley Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines "Adam Smith, Thomas Jefferson, Alexander Hamilton, Charles Darwin, and Karl Marx--heirs of the Enlightenment who embodied its highest ideals about progress--and shows how their thoughts, over time and in the hands of their followers and opponents, transformed the very nature of our beliefs, institutions, economies, and politics"--Amazon.com.
Автор: Jacqueline Butcher Название: Mexican Solidarity ISBN: 1489984542 ISBN-13(EAN): 9781489984548 Издательство: Springer Рейтинг: Цена: 18866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A rigorous quantitative and qualitative analysis of volunteering in Mexico provides a fresh perspective on civil society in Mexico, exploding myths created by previous studies and offering fresh insights into the growing `third sector` in that country.
Автор: Jiang Название: Citizen Publications in China Before the Internet ISBN: 1137492074 ISBN-13(EAN): 9781137492074 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the first panoramic study of minkan (citizen publications) in China before the Internet. This recent history of citizen publications contributes to the reclamation of a lost past of resistance. It is an exercise in remembering a past that has been marginalized by official history and recovering ideas obliterated by state power.
Автор: Loader Brian D. Название: Networked Young Citizen ISBN: 1138781142 ISBN-13(EAN): 9781138781146 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The future engagement of young citizens from a wide range of socio-economic, ethnic and cultural backgrounds in democratic politics remains a crucial concern for academics, policy-makers, civics teachers and youth workers around the world. At a time when the negative relationship between socio-economic inequality and levels of political participation is compounded by high youth unemployment or precarious employment in many countries, it is not surprising that new social media communications may be seen as a means to re-engage young citizens. This edited collection explores the influence of social media, such as YouTube, Facebook, and Twitter, upon the participatory culture of young citizens.
This collection, comprising contributions from a number of leading international scholars in this field, examines such themes as the possible effects of social media use upon patterns of political socialization; the potential of social media to ameliorate young people's political inequality; the role of social media communications for enhancing the civic education curriculum; and evidence for social media manifesting new forms of political engagement and participation by young citizens. These issues are considered from a number of theoretical and methodological approaches but all attempt to move beyond simplistic notions of young people as an undifferentiated category of 'the internet generation'.
Автор: el-Nawawy Mohammed Название: Egyptian Revolution 2.0 ISBN: 1137543566 ISBN-13(EAN): 9781137543561 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book sheds light on the growing phenomenon of cyberactivism in the Arab world, with a special focus on the Egyptian political blogosphere and its role in paving the way to democratization and socio-political change in Egypt, which culminated in Egypt`s historical popular revolution.
Автор: Holohan Название: Community, Competition and Citizen Science ISBN: 1138271861 ISBN-13(EAN): 9781138271869 Издательство: Taylor&Francis Рейтинг: Цена: 2142.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Voluntary distributed computing projects divide large computational tasks into small pieces of data or work that are sent out over the Internet to be processed by individual users, who participate voluntarily in order to provide solutions that would ordinarily require investments of millions of dollars. This approach is contributing to the transformation of computationally heavy scientific research, opening up participation in science to interested lay people and greatly reducing the cost-barriers to computation for financially challenged researchers. Drawing on face-to-face and online ethnographic, survey and interview data with participants in distributed computing projects around the world, this book sheds light on the organizational and social structures of voluntary distributed computing projects, communities and teams, with close attention to questions of motivation in projects that offer little or no traditional forms of reward, either financially or in terms of participants' careers. With its focus on non-market, non-hierarchical cooperation, this book is a case study of networked individuals around the world who are part of a new social production of information. A rich study of the transformative potential inherent in globalization and connectedness, Community, Competition and Citizen Science will appeal to sociologists and political scientists with interests in globalization, networks and science and technology studies, together with scholars and students of media and communication and those working in relevant fields of computing, information systems and scientific collaboration.
Описание: Mapping Citizen and Participatory Journalism in Newsrooms, Classrooms and Beyond assesses citizen journalism within the context of hyperlocals, non-profits and large global news organizations, critically examining various forms of participation by citizen contributors to the news.
Автор: Sara Garcia Santamaria, Ted A. Henken Название: Cuba`s Digital Revolution: Citizen Innovation and State Policy ISBN: 1683402022 ISBN-13(EAN): 9781683402022 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11913.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The triumph of the Cuban Revolution gave the Communist Party a monopoly over both politics and the mass media. However, with the subsequent global proliferation of new information and communication technologies, Cuban citizens have become active participants in the worldwide digital revolution. While the Cuban internet has long been characterized by censorship, high costs, slow speeds, and limited access, this volume argues that since 2013, technological developments have allowed for a fundamental reconfiguration of the cultural, economic, social, and political spheres of the Revolutionary project.The essays in this volume cover various transformations within this new digital revolution, examining both government-enabled paid public web access as well as creative workarounds that Cubans have designed to independently produce, distribute, and access digital content. Contributors trace how media ventures, entrepreneurship, online marketing, journalism, and cultural e-zines have been developing on the island alongside global technological and geopolitical changes.As Cuba continues to expand internet access and as citizens challenge state policies on the speed, breadth, and freedom of that access, Cuba's Digital Revolution provides a fascinating example of the impact of technology in authoritarian states and transitional democracies. While the streets of Cuba may still belong to Castro's Revolution, this volume argues, it is still unclear to whom Cuban cyberspace belongs.
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