Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Hitchcock Название: The Business Guide to Sustainability ISBN: 1138786187 ISBN-13(EAN): 9781138786189 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Автор: Folinas Название: Marketing and Supply Chain Management ISBN: 113818165X ISBN-13(EAN): 9781138181656 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.
Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level.
Автор: Hitchcock Darcy Название: Business Guide to Sustainability ISBN: 1138786195 ISBN-13(EAN): 9781138786196 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Описание: This new volume provides a holistic understanding the importance of promoting green products and discusses consumers` buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.
Описание: How is this book different from others?This guide acts like an in-depth course on Instagram Marketing whereas other shorter guides only touch on the subject. You will learn practical steps to growing your following in the most effective way possible.
Are you struggling to grow your online presence? Are you unsure of how best to use Instagram to gain more followers? Do you want to become a top influencer in your niche?
The problem is there's so much information out there that it's hard to figure out what really works and what will really improve the strength of your brand.
The answer to this is understanding your niche and learning to create quality content for the abundance of potential followers out there. By learning the techniques in this book you can upgrade your social media game and start to understand why some posts do well and others flop.
You will discover:
How to Use Stories to Boost Engagement Through The Roof
The Most Effective Way to Set Up Your Account
The Importance of Being Authentic
One of the Most Useful and Effective Tools for Marketing Your Content
How to Fully Understand Your Audience and Their Needs
The Mindset It Takes To Be Truly Successful
How To Inspire and Be Inspired
This book will give you tried and tested techniques that will guide you on your way to Instagram stardom. It will show you where you've been going wrong and how to make positive changes today.
Even if you haven't had much success on Instagram and have a small following you can learn these basic techniques and create the momentum and progression you've always wanted.
Would You Like To Know More?
Download now to stop worrying, deal with anxiety, and clear your mind.
Описание: CSR, Social Justice and the Global Food Supply Chain provides a comprehensive and interdisciplinary response to calls for reform in relation to social and environmental justice, and proposes an alternative approach to current CSR initiatives.
Автор: Vannie Naidoo, Rahul Verma Название: Green Marketing as a Positive Driver Toward Business Sustainability ISBN: 1522595589 ISBN-13(EAN): 9781522595588 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32987.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Автор: Mark Peterson Название: Sustainable Marketing: A Holistic Approach ISBN: 1526494639 ISBN-13(EAN): 9781526494634 Издательство: Sage Publications Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
Автор: Jacob Green, Green Название: AFFILIATE MARKETING FOR BLOGGERS: ALL YO ISBN: 1656430495 ISBN-13(EAN): 9781656430496 Издательство: Неизвестно Рейтинг: Цена: 1766.00 р. Наличие на складе: Нет в наличии.
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