Описание: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important
Описание: This study examines different models in the technical and vocational education and training (TVET), highlighting the experiences in the People's Republic of China and the Republic of Korea.It also presents TVET systems in Germany and the United Kingdom to illustrate the diverse paths in developing such systems. This publication reconfirms that there is no ""one-size-fits-all"" for TVET. The good practices in Asia are expected to inspire policymakers to explore different TVET models and come up with new ways of delivery that best suit their own country context.
Описание: The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
Автор: Reis Josй Luнs Название: Marketing and Smart Technologies ISBN: 9811692718 ISBN-13(EAN): 9789811692710 Издательство: Springer Рейтинг: Цена: 41925.00 р. Наличие на складе: Поставка под заказ.
Описание: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Описание: This book explores cultural polarization resultant decline in social cohesion in society and how information and communication technologies exacerbate the cultural polarization through phenomenon such as “echo chambers” of information that damage the quality of online discourse. This book examines the nature of the information that is shared. Further this book identifies how the quality of online discourse and polarization induced through it leads to offline harm and negative outcomes in our society. This book discusses how wide-ranging information exchange on digital media can lead to two scenarios, namely, the formation of the public sphere or the formation of echo chambers. While the public sphere, which promotes greater diversity, is a well-researched domain, substantially less research has been conducted on echo chambers in relation to sociocultural activities, products or services. This book states that polarization induced by the formation and evolution of echo chambers in sociocultural realm such as around epidemic outbreaks, vaccination, healthcare, education, and climate change is an emerging avenue of research due to its enormous impact in the shaping of our society. Therefore, this book argues that understanding the characteristics of sociocultural products related controversies is critical and valuable in developing interventions to reduce unhealthy societal and organizational polarisations. The development of systematic knowledge is required to understand and address such a large scale and complex societal challenge so as to facilitate a deeper understanding and offer solutions to the growing issue of polarization in sociocultural context driven primarily through echo chambers. This book examines how technology enabled social media usage increases, and the complex structural outcomes such as echo chambers are likely to have an increasingly important role in shaping public opinion. This book appeals to readers with interest in developing a deeper and broader understanding of issues and initiatives related to the polarization of opinions on cultural products. These include readers and scholars from various disciplines, along with engaged organizational leaders, activists, policy makers, and common citizens.
Описание: This is the first major reconstruction of this new world of plants in sixteenth-century Tuscany. Focusing primarily on the medical use of plants, this book also shows how plants, while maintaining their importance in therapy, began to be considered and studied for themselves, and how this new understanding prepared the groundwork for the science of
Автор: Dallas, George Lubrano, Mike Название: Role of Smart Technologies in Decision Making ISBN: 1032308826 ISBN-13(EAN): 9781032308821 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
Описание: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.
Автор: Adeola Название: Digital Business in Africa ISBN: 3030934985 ISBN-13(EAN): 9783030934989 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.
Автор: Reis Название: Marketing and Smart Technologies ISBN: 9811692742 ISBN-13(EAN): 9789811692741 Издательство: Springer Рейтинг: Цена: 41925.00 р. Наличие на складе: Поставка под заказ.
Описание: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Описание: This book constitutes the proceedings of the 7th International Conference on Digital Economy, ICDEc 2022, which took place in Bucharest, Romania, in May 2022. The 15 full papers included in this volume were carefully reviewed and selected from 44 submissions. They were organized in topical sections as follows: Digitalization and COVID 19; digital business models for education and healthcare; IT user behavior and satisfaction; digital marketing; and digital transformation.
Описание: Discover what`s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.
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