Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Kleinaltenkamp Michael, Plinke Wulff, Geiger Ingmar Название: Business Project Management and Marketing: Mastering Business Markets ISBN: 3662569302 ISBN-13(EAN): 9783662569306 Издательство: Springer Рейтинг: Цена: 14967.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Order Management.- Inquiry Evaluation and Proposal Preparation.- Pricing and Revenue Planning in the Project Business.- Order Financing and Financial Engineering.- Contract Management.- Negotiation Management.- Project Management.- Project Cooperation.
Автор: Mesly, Olivier Название: Marketing Projects ISBN: 1032474807 ISBN-13(EAN): 9781032474809 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Нет в наличии.
Автор: Farris Название: The Profit Impact of Marketing Strategy Project ISBN: 0521840538 ISBN-13(EAN): 9780521840538 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. Ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.
Автор: Kimmons, Robert L. Название: Project Management Basics ISBN: 0367450801 ISBN-13(EAN): 9780367450809 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book contains the basics of project management, tries to run through the life of a project manager and presents those things which will undoubtedly be met repeatedly over the years. It points out the predicaments to highlight the trouble spots.
Автор: Ingason, Helgi Thor Название: Quality Management ISBN: 036743251X ISBN-13(EAN): 9780367432515 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This global, accessible book explores quality management from a project management perspective, and how it can be implemented and applied in all kinds of organisations to achieve stability and better results.
Автор: Smyth Название: Relationship Management and the Management of Projects ISBN: 0415705126 ISBN-13(EAN): 9780415705127 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a much-needed guide to the process of enhancing these skills to boost both individual performance and project quality. Hedley Smyth guides you through three stages in the project management process: corporate management, programme management and project execution, to ensure successful relationship management in all stages of a project`s lifecycle.
Автор: Smyth Название: Relationship Management and the Management of Projects ISBN: 041570510X ISBN-13(EAN): 9780415705103 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a much-needed guide to the process of enhancing these skills to boost both individual performance and project quality. Hedley Smyth guides you through three stages in the project management process: corporate management, programme management and project execution, to ensure successful relationship management in all stages of a project`s lifecycle.
Автор: Cox, Elwyn Название: CIM Coursebook: Project Management in Marketing ISBN: 1856177157 ISBN-13(EAN): 9781856177153 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Нет в наличии.
Описание: This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business. The book is extensively referenced and includes several tables and figures to clearly explain data.
Автор: Smyth Название: Market Management and Project Business Development ISBN: 0415705088 ISBN-13(EAN): 9780415705080 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.
By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.
The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.
This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
