The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Автор: Chaston Название: Strategy for Sustainable Competitive Advantage ISBN: 0415522749 ISBN-13(EAN): 9780415522748 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China`s globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.
Автор: Haley Название: Asian Post-Crisis Management ISBN: 0333949641 ISBN-13(EAN): 9780333949641 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the key issues faced by the managers of multinational companies, and contains cutting-edge strategies and practices designed to enable managers and policy makers to weather the Asian financial and economic storms.
Автор: Chaston Название: Strategy for Sustainable Competitive Advantage ISBN: 1138203165 ISBN-13(EAN): 9781138203167 Издательство: Taylor&Francis Рейтинг: Цена: 4133.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China`s globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.
Описание: Discusses the importance of quality practices and global market practices. With research that allows practitioners to improve their understanding of the strategic role of quality in the information and knowledge society, the book focuses on describing a global economy formed by networks, organizations, teams, workgroups, information systems.
Описание: Presents insights into how you can use knowledge processes and tools to sustain high levels of innovation among various stakeholders to gain a competitive positioning. Providing the rationale for knowledge strategy, this title defines the global vision on various levels of economy - the enterprise, the national economy and societal transformation.
Автор: Burt, Ronald S. Название: Neighbor Networks ISBN: 0199570698 ISBN-13(EAN): 9780199570690 Издательство: Oxford Academ Рейтинг: Цена: 13939.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is a moral to this book, a bit of Confucian wisdom often ignored in social network analysis: "Worry not that no one knows you, seek to be worth knowing." In this book Burt builds on his celebrated work to examine the cases of analysts, bankers, and managers, and find that rewards, in fact, do go to people with well-connected colleagues.
Автор: Kumar, Dhirendra Название: Building Sustainable Competitive Advantage ISBN: 1472470311 ISBN-13(EAN): 9781472470317 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Автор: U. Haley; F. Richter Название: Asian Post-crisis Management ISBN: 1349427071 ISBN-13(EAN): 9781349427079 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the key issues faced by the managers of multinational companies, and contains cutting-edge strategies and practices designed to enable managers and policy makers to weather the Asian financial and economic storms.
Автор: Beatriz Olalla-Caballero, Jose Manuel Saiz-Alvarez Название: Quality Management for Competitive Advantage in Global Markets ISBN: 1799874516 ISBN-13(EAN): 9781799874515 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 22176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discusses the importance of quality practices and global market practices. Presenting research on the strategic role of quality in the information and knowledge society, the book focuses on describing a global economy formed by networks, organizations, teams, workgroups, information systems, and actors in networked environments.
Описание: Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain.
Автор: Winsemius, Peter Название: A Thousand Shades of Green ISBN: 1853838462 ISBN-13(EAN): 9781853838460 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
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