Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Ahmed, Meena Название: Principles and practice of crisis management ISBN: 0230006868 ISBN-13(EAN): 9780230006867 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the factors involved in the social mediation of risks, the social construction of reality, and professionals` attempts to re-design how social reality appears. It looks at single-issue politics, the mass media and how corporations can respond to threats to their political and ideological perspectives.
Автор: Booth Название: Crisis Management Strategy ISBN: 1138183709 ISBN-13(EAN): 9781138183704 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Crisis Management Strategy, first published in 1993, is an excellent introduction to the theory and practice of crisis management in modern enterprises. Simon Booth examines the conventional approaches followed by many firms in the face of change and crisis. He warns of the dangers of theories which oversimplify the causes of crisis and their possible solutions, and which overlook the individual nature of each firm and its environment. Instead, a dynamic new vision of crisis management is offered, which takes into account different kinds of crisis demanding diverse solutions. The key role of leadership is also evaluated in relation to both internally and externally generated crises.
Drawing on case studies of leading firms facing crisis solutions in a variety of environments, this truly international volume will provide valuable insight into the experience of crisis, risk and uncertainty. This title will be of interest to students of business.
Название: New horizons in asian management ISBN: 0230013651 ISBN-13(EAN): 9780230013650 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Asia now offers scope not just for renewed economic activity, but also for research on its recent vicissitudes. In this intriguing analysis of the fluctuations of the contemporary economic system, this book provides a critical perspective through which to interpret business realities on the ground in terms of social and historical contexts.
Автор: Karma Ura & Ordo?ez De Pablos Название: Asian Business And Management Practices ISBN: 146666441X ISBN-13(EAN): 9781466664418 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As a rapidly rising force in the global market, Asian countries hold opportunities for growth and development. However, in order to successfully gain entry into this new part of the market, it will first be necessary to understand the motives and background behind Asian economies.Asian Business and Management Practices: Trends and Global Considerations analyzes the various strategies found in the Asian economic market. Showcasing a broad range of countries in Southeast Asia in addition to China and India, this publication is a broad, widely encompassing resource for academics, PhD students, experts, policymakers, and government officials interested in understanding the background and applications behind business success in Asia.
Автор: L?fstedt Название: Risk Management in Post-Trust Societies ISBN: 1403949786 ISBN-13(EAN): 9781403949783 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Risk communication helps companies, governments and institutions minimise disputes, resolve issues and anticipate problems before they result in an irreversible breakdown in communications.
Название: Knowledge Management and Organizational Competence ISBN: 0199259283 ISBN-13(EAN): 9780199259281 Издательство: Oxford Academ Рейтинг: Цена: 7522.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work draws on research by a number of management scholars to present new insights into various kinds of knowledge that are of value to organizations, organizational interactions that can create strategically useful knowledge and alternative processes for managing knowledge.
Автор: Nigel Evans Название: Strategic Management for Travel and Tourism ISBN: 0750648546 ISBN-13(EAN): 9780750648547 Издательство: Taylor&Francis Рейтинг: Цена: 3828.00 р. Наличие на складе: Поставка под заказ.
Описание: This text is designed for students studying strategy on travel and tourism courses. Whilst strategic management theory is generic, this text adapts and applies the theory to the needs of this particular industrial sector, thereby speaking the language of the Travel and Tourism student. In this text, the theory is contextualized by use of sector specific case studies from large scale business such as Air Tours, Marriot, Thomas Cook and South West Airlines. The text also focuses on smaller businesses with a specific focus at the end of most chapters. This text aims to meet the needs of TTH students, concentrating on specific, relevant areas and appreciating that this is a service-based sector. It also presents pedagogic features including objectives, review questions, illustrative case studies, longer case studies for seminar work and summaries.
Автор: Dodgson, Mark; Gann, David M.; Phillips, Nelson Название: The Oxford Handbook of Innovation Management ISBN: 0198746490 ISBN-13(EAN): 9780198746492 Издательство: Oxford Academ Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.
Автор: van de Heetkamp Название: Origin Management ISBN: 3642198074 ISBN-13(EAN): 9783642198076 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Origin Management describes a holistic approach that allows internationally operating companies to benefit from reduced import duty rates within Free Trade Agreements (FTAs). Through the creation of a single, auditable, and global platform, companies are enabled to successfully claim preferential origin and sustain, review and audit preferential treatment claims. Seeking to provide a comprehensive treatment of origin management for a professional audience, this book outlines the underlying theoretical concepts and legislative frameworks, and presents practical implications and guidelines for a successful origin management program as part of a strategic sourcing initiative. The authors advocate an approach that involves sharing and distributing information and resources throughout the company and the supply chain, resulting in competitive advantages, synergies, and a central information point for all origin associated issues.
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