Описание: This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
Автор: Dore, Ronald Название: British Factory Japanese Factory ISBN: 0415587174 ISBN-13(EAN): 9780415587174 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over the last several decades there has been a growing interest in Research & Development (R&D) policy. Third, they can use their power to create inter-organizational collaborations that vastly extend and expand the nation`s collective R&D efIort.
Автор: Yorozu Chie Название: Narrative Management in Corporate Japan ISBN: 1138887625 ISBN-13(EAN): 9781138887626 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Scandals and failures in some of the best known international Japanese-owned companies have shown that there is sometimes a considerable difference between the public and internal narratives of Japanese firms. This book explores the extent to which Japanese firms' public claims reflect wider reality.
Exploring how and why corporate narrative-management is 'accepted' or 'rejected' by external and internal audiences in Japan, the book clarifies what narrative-management means for Japanese organizations. It argues that the role of narrative-management has become much more prevalent in Japan in recent years, but that it does not serve quite the same role as it does in the Western environments where the theory and practice first emerged. The author presents interview-based case studies within four very different large Japanese organisations, all of which have deployed and loudly announced new restructuring plans based largely on Western models of corporate 'best practice'. The book aims to describe and account for these Japanese corporate narratives, and asks what they are, why they are deployed and who believes in them.
As the first narrative-related work in the Japanese context, this volume provides an insight into the development of Japanese narrative-management. It will appeal to students and scholars of Japanese Business, International Business and Organizational Studies.
Автор: Yorozu, Chie Название: Narrative Management in Corporate Japan ISBN: 0367597616 ISBN-13(EAN): 9780367597610 Издательство: Taylor&Francis Рейтинг: Цена: 4133.00 р. Наличие на складе: Поставка под заказ.
Автор: von Staden, Peter Название: Business-Government Relations in Prewar Japan ISBN: 0415540992 ISBN-13(EAN): 9780415540995 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Поставка под заказ.
Автор: Dore, Ronald Название: British Factory Japanese Factory ISBN: 0415852765 ISBN-13(EAN): 9780415852760 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Поставка под заказ.
Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.
First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.
Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don't get left behind - join the community today.
What You'll Learn
Define community and sell community to your company
Find, build, and engage with the community
Determine how and when to hire community managers
Build your own personal brand
Who This Book Is For
Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.
Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Поставка под заказ.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Автор: Illouz Eva Название: The End of Love ISBN: 0190914637 ISBN-13(EAN): 9780190914639 Издательство: Oxford Academ Рейтинг: Цена: 4038.00 р. Наличие на складе: Поставка под заказ.
Описание: Western culture has endlessly represented the ways in which love miraculously erupts in people's lives, the mythical moment in which one knows someone is destined for us; the feverish waiting for a phone call or an email, the thrill that runs our spine at the mere thought of him or her. Yet, a culture that has so much to say about love is virtually silent on the no less mysterious moments when we avoid falling in love, where we fall out of love, when the one whokept us awake at night now leaves us indifferent, or when we hurry away from those who excited us a few months or even a few hours before. In The End of Love, Eva Illouz documents the multifarious ways in which relationships end.
She argues that if modern love was once marked by the freedom to enter sexual and emotional bonds according to one's will and choice, contemporary love has now become characterized by practices of non-choice, the freedom to withdraw from relationships. Illouz dubs this process by which relationships fade, evaporate, dissolve, and break down "unloving." While sociology has classically focused onthe formation of social bonds, The End of Love makes a powerful case for studying why and how social bonds collapse and dissolve. Particularly striking is the role that capitalism plays in practices of non-choice and "unloving." The unmaking of social bonds, she argues, is connected to contemporary capitalism that is characterized by practices of non-commitment and non-choice, practices that enable the quick withdrawal from a transaction and the quick realignment of prices and the breaking of loyalties.
Unloving and non-choice have in turn a profound impact on society and economics as they explain why people may behaving fewer children, increasingly living alone, and having less sex. The End of Love presents a profound and original analysis of the effects of capitalism and consumer culture on personal relationships and of what the dissolution of personal relationships means for capitalism.
Автор: Michiel S. de Vries; Juraj Nemec; David ?pa?ek Название: Performance-Based Budgeting in the Public Sector ISBN: 3030020762 ISBN-13(EAN): 9783030020767 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a comparative analysis of performance budgeting and financing implementation, and examines failures and successes across both developed and developing countries. Beginning with a review of theoretical research on performance budgeting and financing, the book synthesises the numerous studies on the subject. The book describes the situation in the US, Australia, New Zealand, Germany, Austria and Switzerland, Netherlands and Italy, as well as in seven developing countries - Bulgaria, Czech Republic, Slovakia, Slovenia, Ukraine, Russia and South Africa, at the national, and at the local level. Each chapter provides historical and descriptive details of successful or failed experiments in performance budgeting and performance financing.
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