Sport Sponsorship Insights, O`Reilly, Norm

Автор: M. Beck-Burridge; J. Walton
Название: Sports Sponsorship and Brand Development
ISBN: 0333925408 ISBN-13(EAN): 9780333925409
Издательство: Springer
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Цена: 9083.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Автор: Roche Darin
Название: How to Get a Sponsorship: Non-Profit Edition
ISBN: 0228832721 ISBN-13(EAN): 9780228832720
Издательство: Неизвестно
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Цена: 2481.00 р.
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Описание:

What sources of your revenue are helping you succeed? Does your organization need additional revenue to grow? Are you positioned to go after it? Do you struggle to access diverse revenue opportunities? Does it make you uncomfortable to apply for funding? Darin has designed a step by step process and tools to help your organization succeed in sponsorship/ fund development. Help your organization win your next deal by following Darin's simple process for winning in sponsorship

Автор: Christian Lucas
Название: Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
ISBN: 3658076836 ISBN-13(EAN): 9783658076832
Издательство: Springer
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Цена: 7836.00 р.
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Описание: Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

Автор: Fortunato John A.
Название: Sports Sponsorship: Principles and Practices
ISBN: 0786474319 ISBN-13(EAN): 9780786474318
Издательство: Mare Nostrum (Eurospan)
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Цена: 6653.00 р.
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Описание: Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.

Автор: Villegas Robert
Название: How to Write a Sponsorship Proposal
ISBN: 151718164X ISBN-13(EAN): 9781517181642
Издательство: Неизвестно
Цена: 2060.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Cornwell, T. Bettina
Название: Sponsorship in Marketing
ISBN: 0367343444 ISBN-13(EAN): 9780367343446
Издательство: Taylor&Francis
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Цена: 6583.00 р.
Наличие на складе: Нет в наличии.

Описание: This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

Автор: Philip Gross
Название: Growing Brands Through Sponsorship
ISBN: 3658072490 ISBN-13(EAN): 9783658072490
Издательство: Springer
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Цена: 9781.00 р.
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Описание: ГЇВїВЅ Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand`s image depending on the expediency of the image conveyed by that ally.

Автор: Hayday, Emily (loughborough University London, Uk.) Collison-randall, Holly (loughborough University, Uk) Kelly, Sarah (the University Of Queensland,
Название: Esports insights
ISBN: 1032100893 ISBN-13(EAN): 9781032100890
Издательство: Taylor&Francis
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Цена: 3061.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: O`Reilly Norm, Abeza Gashaw, Harrison Mark
Название: Sport Sponsorship Insights
ISBN: 0367723948 ISBN-13(EAN): 9780367723941
Издательство: Taylor&Francis
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Цена: 7961.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

Автор: Ireland, Robin
Название: Sport, Sponsorship and Public Health
ISBN: 1032145188 ISBN-13(EAN): 9781032145181
Издательство: Taylor&Francis
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Цена: 19140.00 р.
Наличие на складе: Нет в наличии.

Название: Sports Sponsorship and Branding
ISBN: 1032603909 ISBN-13(EAN): 9781032603902
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Автор: Bert Weijters, Hans Baumgartner
Название: Measurement in Marketing
ISBN: 1800436319 ISBN-13(EAN): 9781800436312
Издательство: Emerald
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Цена: 16057.00 р.
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Описание: Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers` appreciation of the fundamental role of measurement in empirical research in marketing.