Описание: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers.
Автор: Tavenor Roy Langford Название: Old Retail New Retail WTF: What is the future of retailing ISBN: 1922452629 ISBN-13(EAN): 9781922452627 Издательство: Неизвестно Рейтинг: Цена: 3035.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Humans were born to shop.
That's why retailing became the biggest industry globally.
Today, retailing is an industry in crisis, undergoing massive disruption from online marketplaces like Amazon and Alibaba. Asia is emerging as a retail powerhouse, yet most retailers are focused on the US, UK and Europe.
7 billion shoppers don't see things that way, but retailers are full of doom and gloom?
What is going to happen to their industry?
Roy Tavenor asks the same question - with a bit of twist.
WTF - What's The Future of retail.
This is a book written by a realist, rather than a futurist, and draws on nearly 50 years of experience, learning from the past, to better understand the future.
For retailers and shoppers alike, there is good news.
Описание: The study is based on theoretical and conceptional reflections on markets and market structures, the fundamentals of retail management and modern food retail, and research findings on supermarkets` structural impact on food retail markets in other country contexts.
Название: Food retailing and sustainable development ISBN: 1787145549 ISBN-13(EAN): 9781787145542 Издательство: Emerald Рейтинг: Цена: 14634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers` practices in different countries and their impact on consumers.
Автор: Gardner, Carl Название: Consuming Passion (RLE Retailing and Distribution) ISBN: 0415540291 ISBN-13(EAN): 9780415540292 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Автор: Morbe Название: International Retailers` Performance in Host Countries ISBN: 3658220686 ISBN-13(EAN): 9783658220686 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Lukas Morbe sheds light on important antecedents of international retailers` local performance including international strategies and their local implementation, local consumers` perceptions as well as the wider country- and format-specific environment.
Автор: Lincoln Название: Business Development in Licensed Retailing ISBN: 113817551X ISBN-13(EAN): 9781138175518 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner.
This book: - Forms the basis of a complete course for a unit manager's development. - Provides an overview of the range of skills needed for effective unit management. - Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others. Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.
Описание: New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
Автор: Davies Название: Managing Retail Consumption ISBN: 0471489123 ISBN-13(EAN): 9780471489122 Издательство: Wiley Рейтинг: Цена: 9021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
Автор: Pantano, Eleonora. Название: Smart retailing : ISBN: 3030126072 ISBN-13(EAN): 9783030126070 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.
Автор: Akehurst, G. Название: The Internationalisation of Retailing ISBN: 071464174X ISBN-13(EAN): 9780714641744 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Поставка под заказ.
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